Klang - Digital Marketing Executive (Content, SEO & Paid Media)
This role requires equal parts creativity and analytical rigor to craft compelling narratives while optimizing for measurable business impact.
Key Responsibilities:As our Digital Marketing Executive, you'll develop and execute strategies that increase brand visibility and drive conversions. On the content front, you'll research, write, and optimize articles, guides, and video scripts that educate our audience about IT products while incorporating SEO best practices.
Your work will include creating comprehensive buying guides, product comparisons, and tutorial content that establishes CG Ikhlas as a trusted industry resource.
For organic growth, you'll conduct in-depth keyword research to identify high-value opportunities, then implement on-page optimizations across our digital properties. You'll monitor performance through analytics tools, continuously refining our approach to improve search rankings and organic traffic.Building quality backlinks through strategic partnerships will be another key aspect of your role.
In paid media, you'll plan and execute campaigns across Google, Meta, and LinkedIn platforms. This involves audience targeting, budget management, A/B testing creatives, and optimizing campaigns based on performance data. You'll collaborate with designers to develop eye-catching ad visuals that highlight our products' unique selling points.
The ideal candidate brings 2+ years of hands-on experience in digital marketing, with proven success in content creation, SEO, and paid ads. You should have a portfolio demonstrating your ability to produce engaging, optimized content and a track record of managing successful ad campaigns.Familiarity with tools like Ahrefs, Google Ads, and GA4 is essential, as is the ability to interpret data to inform marketing decisions.
We're looking for someone who combines technical marketing knowledge with strong writing skills and creative thinking. While experience in the IT sector is preferred, what matters most is your ability to quickly understand our products and communicate their benefits effectively to different audience segments.