Senior Digital Marketing Executive/ Manager

About GogoKids

GogoKids is Malaysia’s Largest Kids Learning Platform, for parents to discover fun learning programmes for the kids aged 0-12 yrs. We are a fast growing company, on a mission to make learning fun & accessible among parents & kids.

We are looking for Senior Digital Marketer to join us. As a Senior Digital Marketer, you will be responsible for developing, implementing, and managing our overall digital marketing strategy. If you’re looking for accelerated career path, a fast-paced and challenging environment, you’re just the right person that we are looking for.

Job Description:

• Develop and lead digital marketing strategies for brand awareness, lead generation, and programme sales
• Manage and grow GogoKids’ social media presence (FB, IG, TikTok, XiaoHongShu)
• Plan, execute, and optimise paid ad campaigns (Facebook/IG Ads, Google, etc.)
• Build and manage KOL marketing, influencers, and brand collaborations
• Prepare detailed performance reports for all digital marketing campaigns, providing actionable insights for continuous improvement.
• Stay informed about industry trends and emerging technologies to recommend innovative digital marketing strategies.
• Work closely with internal teams including business development, designer, developer to achieve the goals.

• Experience: Proven 3-5 years of hands-on experience in performance marketing.
• Analytical Skills: Strong analytical abilities combined with strategic thinking and effective project management skills.
• Language Proficiency: Excellent verbal and written communication skills in both English & Mandarin. (Mandarin is a plus point)
• Attitude: Proactive, well-organized, and disciplined with a "can-do" attitude that welcomes challenges.
• Team Player: Ability to work well in a team, possessing interpersonal skills and showing natural leadership qualities.
• Creativity & Innovation: A knack for creative thinking, innovation, and a drive for growth hacking strategies.
• Efficiency: Capable of working quickly and efficiently, managing time and deadlines effectively, and adapting to a fast-paced e-commerce environment.
• Growth Mindset: A believer in growth hacking techniques, eager to experiment with new strategies to achieve set Key Performance Indicators (KPIs).
• Startup Environment: Comfortable thriving in the dynamic setting of a fast-growing startup, driven by a hunger for continuous growth.
• Bonus Points: Experience in e-commerce/ marketplace platforms (B2C) or working within a marketing or media agency is highly desirable.

• You will have a fast career growth in this company as your performance will be directly overseen by senior management.
• Opportunity to grow as a team lead in short time.
• Salary review every 6 months
• Performance incentives based on results
• Hybrid working model, alternate days working in office & working from home
• Office is located in KLCC area which is 10 mins walking distance from KLCC LRT.