Digital Marketing (Performance)

This includes multi-chanel digital media buys, lead generation, campaign performance monitoring, optimisation and reporting.

Responsibilities:

• Plan and execute all performance marketing campaigns, including SEM, marketing database, email, social media, search and display advertising campaigns
• Strategise omni-channel campaigns to meet client business objectives including lead generation, conversions and awareness
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends, formulate insights, and optimise spend and performance based on the insights gathered
• Brainstorm new and creative growth strategies for digital led campaigns
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create web, mobile and social integrated solutions
• Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements:

• BS/MS degree in marketing or a related field
• SPM (or equivalent) distinction (A) in Mathematics at minimum
• Proven working experience in digital marketing and digital media buys is a plus
• Fresh grads with excellent academic record and attitude are welcomed
• Demonstrable experience leading and managing SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimising landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics & Heat Map tools)
• Working knowledge of ad serving tools (e.g. Facebook Manager, Google Adwords, LinkedIn Ad Manager and other Ad serving networks)
• Experience in setting up and optimising paid digital campaigns.
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement