Senior Executive, Branding
Job Description
Job Title: Senior Executive, AirAsia MOVEDepartment: Marketing
Reports To: Head, Content & Branding
Job Overview: We're seeking a passionate and creative Senior Executive to join our dynamic team at AirAsia
MOVE. You'll play a key role in elevating our brand image, driving user engagement, andensuring consistent brand messaging across all channels. This role requires a strategic thinker
with a strong understanding of digital marketing, social media trends, and a knack for creating
compelling content.
Responsibilities:- Brand Strategy & Execution:
○ Help maintain brand guidelines and ensure consistency in visual identity, messaging, and tone of voice across all channels.
○ Support market research and competitive analysis to identify opportunities andinform brand decisions.
- Content Creation & Management:
○ Contribute to the production of engaging video content, particularly in
User-Generated Content (UGC) formats, for social media platforms andadvertising campaigns.
○ Assist in the creation, curation, and optimization of brand assets, including
photography, graphics, and copywriting.
○ Help manage and maintain AirAsia MOVE's brand presence across both digitaland offline channels.
- Brand Activation & Partnerships:
○ Support the planning and execution of brand activations, events, and
partnerships, ensuring smooth implementation and alignment with brandobjectives.
○ Assist in identifying and collaborating with influencers and partners to increasebrand visibility and engagement.
○ Contribute to the development of co-branded campaigns, ensuring alignment withstrategic goals.
- Cross-Functional Collaboration:
ensure consistency in brand messaging and campaign execution.
○ Provide support and guidance to internal teams on the creation of marketing
materials, communications, and product development in line with brand
objectives.
○ Work closely with creative teams to ensure the execution of impactful marketinginitiatives.
- Brand Monitoring & Analysis:
awareness, engagement, and sentiment.
○ Support the analysis of data and insights to identify areas for improvement and
refine brand strategies.
○ Stay updated on industry trends and emerging best practices to supportcontinuous improvement in brand marketing efforts.
Qualifications:- Bachelor's degree in Marketing, Communications, or a related field.
- 5 years of experience in brand management, preferably in the travel or lifestyle
- Proven track record of developing and executing successful brand marketing campaigns.
- Strong understanding of digital marketing, social media trends, and content creation.
- Excellent communication, interpersonal, and presentation skills.
- Creative thinker with a passion for brand building and storytelling.
- Proficient in video editing and content creation tools.
- Ability to work independently and as part of a team.
- Experience with User-Generated Content (UGC) marketing.
- Familiarity with the Asean travel market.
- Experience working with cross-functional teams.
- Language skills in Mandarin (Read & Write) is a plus.
We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.
Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company.No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.