CRM Operations Specialist

Job Description

THE OPPORTUNITY

Our client delivers world-class live leadership coaching and virtual events designed to empower executives and emerging leaders. With over 20 years of experience, they’ve launched 500+ content pieces and built a vast network of global thought leaders, researchers, and best-selling authors.

As a CRM Operations Specialist, you’ll play a key role in managing Salesforce and Pardot, ensuring data hygiene, and optimizing automated workflows and eDM campaigns to nurture leads and boost engagement. You’ll collaborate with the team to drive continuous improvements, generate campaign and CRM reports, and contribute to smooth project delivery through regular team discussions.

This position follows a hybrid working arrangement (2 days WIO & 3 days WFH), based at our Mid Valley office for candidates in Malaysia, or our Bonifacio Global City office for candidates in the Philippines, and aligns with Australian business hours from 6:30 AM to 3:30 PM MYT/PHT.

• Oversee end-to-end CRM strategy (Salesforce), including data hygiene, segmentation, and campaign execution
• Cleanse, enrich, and maintain and grow the customer database to ensure accurate and actionable insights
• Develop automation workflows to nurture leads, drive engagement, and increase conversion
• Own and optimize email marketing (eDMs), lifecycle journeys, and reporting
• Collaborate with sales to align CRM strategies with commercial goals
• Report on campaign performance, attribution, and ROI
• Manage integration between CRM and other platforms

SKILLS, EXPERIENCE, AND QUALIFICATIONS:

• Strong attention to details with a passion to work with large datasets
• Min 2 years of proven experience in CRM and data operations, ideally with Salesforce and Pardot
• Experience in performance reporting and attribution models
• Familiar with automation workflows, reporting dashboards.
• Analytical mindset and ability to align with brand tone for emails/content
• Initiative in problem-solving and proactive communication
• Customer-service mindset

• A diverse, inclusive, and supportive company culture.
• Competitive remuneration.
• Opportunity to collaborate and work with global clients and stakeholders.
• Medical benefits.
• Great Paid Leave entitlements.
• Team outings, travel opportunities, company parties/events, and other exciting activities.
• Exposure to an international environment, working with people across Malaysia, Vietnam, the Philippines, and Australia.
• Industry and role-related training.
• Ongoing career opportunities

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