Digital Marketing Executive cum Copywriter - Kajang

apartmentScale Spark Sdn Bhd placeKajang scheduleFull-time calendar_month 

We are seeking a creative and results-driven Digital Marketing Executive to develop, implement, and manage digital marketing campaigns that promote our brand, products, and services. The ideal candidate will have a passion for digital technologies and a strong grasp of current marketing tools and strategies.

Responsibilities
  • Plan, execute & optimize digital marketing campaigns across platforms (Meta, TikTok, Google, etc.)
  • Manage social media content calendar, posting, and engagement
  • Manage strategic planning, budgeting, and operations across social media platforms.
  • Monitor ad performance, generate reports, and improve ROI
  • Work with design/content team to produce creatives and copies
  • Manage website content, SEO/SEM strategy, and updates
  • Support influencer/KOL campaigns and partnerships
  • Write clear, engaging, and persuasive copy for various channels including websites, social media, ads, emails, brochures, and landing pages.
  • Develop creative messaging that aligns with brand tone, values, and objectives.
  • Proofread and edit content to ensure accuracy, clarity, and consistency
  • Maintain content calendars and meet project deadlines.
  • Analyze market trends and competitors to improve strategy
  • Coordinate promotional campaigns, email marketing & newsletters
  • Diploma/Degree in Marketing, Digital Media, or related field
  • Minimum 2–3 years of hands-on digital marketing experience
  • Proficient in Meta Ads Manager, TikTok Ads, Google Ads, GA4
  • Strong analytical skills and data-driven mindset
  • Creative, proactive, and up to date with digital trends
  • Good command of English & Mandarin is a plus
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