General manager (fashion retail)

Randstad is proud to be partnering with a well-recognized international retail & lifestyle brand with a strong presence across Asia. To lead this expansion, we are looking for a highly driven and strategic General Manager (Retail Fashion) to spearhead operations, build a strong local team, and establish the brand’s presence nationwide.

• Exciting opportunity to sphearhead the brand’s growth and strategic direction

• Develop and execute strategies to position the brand, expand retail footprint, and drive customer engagement.
• Build, lead, and inspire the Malaysia team across retail, operations, marketing, and support functions.
• Foster a high-performance culture that reflects and upholds the brand’s global values.
• Take full ownership of the P&L for Malaysia, driving revenue growth, profitability, and operational excellence.
• Partner closely with regional and global HQ to ensure alignment with the overall brand vision and strategies.
• Establish and maintain strong relationships with landlords, business partners, and other key stakeholders.
• Champion customer experience initiatives to strengthen brand loyalty and market presence.

• 10–15 years of experience in retail management (fashion, lifestyle, or consumer brands), with at least 5 years in a senior leadership role.
• Proven exposure to market entry, expansion, or scaling businesses in Malaysia or Southeast Asia (preferred).
• Strong business acumen with demonstrated success in managing P&L and multi-functional teams.
• Entrepreneurial mindset with the ability to thrive in a fast-paced, start-up-like environment, while backed by a global brand.
• experience

• skills

• qualifications

• education

Bachelor Degree

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