Senior Digital Marketing Executive

We are a well established beauty saloon company, currently we're expanding and seeking for a talent to join our marketing team who are strong in digital marketing;

Responsibilities:

Digital Strategy Development:

• Develop and implement comprehensive digital marketing strategies to support brand objectives and drive growth product lines.
• Analyze market trends, customer insights, and competitive activities to inform and adjust marketing strategies.

Content Creation and Management:

• Create and manage engaging and informative content for digital platforms, including websites, social media, and email campaigns.
• Collaborate with product teams to ensure accurate and compelling product information is communicated effectively.

SEO and SEM:

• Optimize website content for search engines to improve organic search rankings and visibility for key product categories.
• Manage and optimize paid search campaigns to drive targeted traffic and conversions.

Social Media Management:

• Develop and execute social media strategies to engage with professional users, DIY enthusiasts, and industry influencers.
• Monitor social media channels for customer feedback and industry trends, and engage with the community to build brand loyalty.

Email Marketing:

• Design and implement email marketing campaigns to promote new products, special offers, and educational content.
• Segment email lists to target specific customer groups and personalize communications.

Analytics and Reporting:

• Use analytics tools to track and report on digital marketing performance, including website traffic, conversion rates, and campaign ROI.
• Provide insights and recommendations to improve digital marketing efforts and achieve business objectives.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience in digital marketing, preferably within the beauty, marketing & advertising industries.
• At least 4 years of experience in digital marketing, with a proven track record of managing large-scale campaigns and delivering results across multiple platforms.
• Strong understanding of digital marketing concepts, strategies, and best practices.
• Familiar with social media: Meta, XHS, Tiktok and Instagram.
• Proficiency in using digital marketing tools and platforms, such as Google Ads, Facebook Ads, and email marketing software.
• Excellent analytical skills and experience with data analysis and reporting.
• Strong written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a team.
• Knowledge of HTML, CSS, and other web development languages.
• Able to read and write in English & Mandarin will be an added advantage.

Additional information:

• 5 days work (Monday to Friday)
• Performance bonus.
• Free monthly treatment.
• Staff purchase discounts
• Medical & dental benefits
• Group insurance coverage