Online Marketing Executive

1. Kepakaran Pemasaran Digital

• Pengalaman terbukti dalam SEO, PPC, dan kempen pemasaran media sosial.
• Mahir menggunakan Google Analytics, Google Ads, dan alat pemasaran lain untuk menganalisis dan mengoptimumkan kempen digital.
• Keupayaan untuk memacu trafik dalam talian, meningkatkan keterlihatan jenama, dan menjana petunjuk atau jualan melalui strategi digital yang berkesan.

1. Penciptaan Kandungan & Pengurusan Media Sosial

• Pengalaman dalam mencipta kandungan berkualiti tinggi dan menarik merentasi pelbagai saluran digital, termasuk laman web, blog, dan platform media sosial.
• Mahir dalam mengurus akaun media sosial (Facebook, Instagram, LinkedIn, TikTok) dan meningkatkan penglibatan audiens.
• Kemahiran menulis iklan yang kukuh untuk menghasilkan mesej yang menarik yang beresonansi dengan audiens sasaran dan memacu penukaran.

1. Kemahiran Analitikal & Pengoptimuman Prestasi

• Keupayaan untuk menganalisis data kempen dan menjejaki metrik prestasi utama (KPI) seperti trafik, petunjuk, dan ROI.
• Membuat keputusan berdasarkan data untuk terus meningkatkan prestasi kempen dan mencapai matlamat perniagaan.

Pengalaman dengan ujian A/B, ujian split, dan pelarasan kempen untuk memaksimumkan hasil.

• Plan, manage, and optimize online advertising campaigns across major platforms including Meta (Facebook & Instagram), Google Ads, and Xiaohongshu, focusing on brand awareness, lead generation, and conversions.
• Develop audience targeting strategies for paid ads, including interest-based, lookalike, and retargeting segments to improve ROI.
• Create engaging ad creatives and marketing materials using Canva or other graphic tools, tailored for different platforms and campaign objectives.
• Design and schedule social media content (posts, stories, videos, reels, carousels) that align with campaign goals and brand voice.
• Manage Xiaohongshu content, including writing product-related posts, working with KOLs/influencers, and monitoring content performance within the platform's ecosystem.
• Conduct keyword research and implement SEO strategies to improve website rankings and organic visibility on search engines.
• Optimize on-page SEO elements such as titles, meta descriptions, image alt text, and internal linking.
• Track, analyze, and report campaign performance using tools like Meta Ads Manager, Google Analytics, and Xiaohongshu Insights, providing data-driven recommendations for improvements.
• Stay updated on digital marketing trends, algorithm changes, and platform updates to ensure strategies remain effective and competitive.
• Collaborate with internal teams including content writers, designers, and sales teams to ensure a unified marketing approach.

EPF, SOCSO & EIS Contributions – We’ve got your basics covered!

Medical & Dental Allowance / Panel Clinic – Stay healthy, on us.

Performance Bonus & Incentives – Your great work deserves great rewards.

Career Growth Opportunities – We support your growth and promotions.

Birthday Leave – Take the day off and celebrate YOU!

Annual Leave & Public Holiday Entitlements – Rest and recharge.

Casual & Friendly Work Environment – Be yourself at work, always.

Team Building Activities & Company Events – Work hard, play harder!

Free Snacks & Drinks – Stay energized with treats in the office.