International Marketing Manager (China Market)

• Minimum 3–5 years of working experience in international student recruitment or education marketing, preferably for the China market.
• Excellent command of Mandarin (spoken & written) and English.
• Strong interpersonal and negotiation skills with a proven ability to manage agent relationships.
• Good understanding of the Chinese education system, student behaviours, and market dynamics.
• Willingness and flexibility to travel internationally as required.
• Familiarity with digital marketing platforms (WeChat, RED, Baidu, etc.) is a strong advantage.
• Develop and execute comprehensive marketing strategies for student recruitment from China and Chinese-speaking regions.
• Build and maintain strong relationships with education agents, partners, and institutions in the China market.
• Organise and participate in international education fairs, roadshows, and recruitment events.
• Create and localise marketing content (brochures, social media, digital campaigns) tailored to the Chinese audience.
• Monitor market trends, competitor activities, and provide actionable insights to enhance recruitment strategies.
• Collaborate with internal departments including Admissions, Marketing, and Academics to ensure smooth enrolment processes.
• Represent City University Malaysia at key international forums, exhibitions, and student engagement activities.
• Prepare regular reports on market performance, agent activities, and student intake data.
• Competitive salary and travel allowances
• Dynamic and multicultural work environment
• Opportunity to work with one of Malaysia’s leading private universities
• Career growth and professional development

Application Instructions:

Interested candidates are invited to submit their updated resume along with a cover letter detailing their experience and suitability for the role.