[ref. i8441800] Marketing Manager (Automotive Tradeshow)

An exciting opportunity awaits an experienced Marketing Manager in Kuala Lumpur, where you will play a pivotal role in managing one of the biggest automotive tradeshows in the country.

If you are passionate about identifying new show verticals or market opportunities that align with long-term business strategies, this is your chance to make a significant impact while enjoying flexible working opportunities and a supportive environment.

• Take ownership of end-to-end strategy and execution for high-profile B2B trade shows in a vibrant Kuala Lumpur setting, collaborating with diverse stakeholders to deliver outstanding results.
• Drive market expansion by forging meaningful partnerships with key organisations such as ministries, chambers of commerce, industry associations, and international bodies.
• Enjoy a collaborative workplace culture that values knowledge sharing, professional growth, and flexible working opportunities designed to support your career journey.

What you'll do:

Your ability to bring together diverse teams towards a common goal will be essential in creating memorable experiences that deliver measurable value for all stakeholders involved.

• Lead the comprehensive planning and execution of multiple proprietary B2B trade shows from concept through post-event analysis.
• Develop and implement robust event strategies that drive market expansion and foster new business opportunities.
• Cultivate strong relationships with ministries, chambers of commerce, industry associations, and international partners to enhance event reach and reputation.
• Manage all aspects of event P&L including detailed budgeting processes, achieving sponsorship targets, maximising booth sales revenue, and delivering clear ROI reporting.
• Collaborate closely with cross-functional teams including sales, operations, content creation, marketing communications, and public relations to ensure seamless event delivery.
• Identify emerging show verticals or untapped market segments that align with the organisation’s long-term strategic objectives.
• Oversee the negotiation and management of contracts with vendors, sponsors, exhibitors, and other key stakeholders.
• Monitor industry trends to inform event themes and ensure offerings remain relevant and competitive within the marketplace.
• Prepare comprehensive post-event reports analysing performance metrics against objectives to inform future improvements.
• Champion best practices in project management to ensure timelines are met and resources are optimally allocated.

What you bring:

Your analytical approach will help you draw actionable insights from data so each subsequent event builds upon previous successes. Above all else, your passion for connecting people through impactful experiences will set you apart as an invaluable member of the team.

• Demonstrated experience managing large-scale B2B events or trade shows from inception through completion within a corporate or agency environment.
• Proven track record in developing successful event strategies that drive both attendance growth and commercial outcomes.
• Exceptional relationship-building skills with an ability to engage ministries, industry associations, chambers of commerce, sponsors, exhibitors, and international partners effectively.
• Strong financial acumen with hands-on experience managing budgets, setting sponsorship targets, overseeing booth sales processes, and reporting on return on investment.
• Excellent organisational abilities enabling you to juggle multiple projects simultaneously while maintaining attention to detail under tight deadlines.
• Outstanding communication skills—both written and verbal—with an aptitude for presenting ideas clearly to internal teams as well as external stakeholders.
• A collaborative mindset that thrives in team-oriented environments where knowledge sharing is encouraged and valued.
• Analytical thinking skills allowing you to interpret data from post-event reports to inform continuous improvement initiatives.
• Familiarity with current trends in the events industry along with an openness to exploring new technologies or formats that enhance attendee engagement.

What sets this company apart:

By joining this team, you become part of an organisation dedicated to making meaningful connections within the business community while supporting your own career aspirations every step of the way.

What's next:

If you are ready to take your career in event marketing to new heights by shaping some of Kuala Lumpur’s most influential B2B trade shows, this is your moment!

Apply today by clicking on the link below—your next big opportunity awaits.

Do note that we will only be in touch if your application is shortlisted.

Licence Number : JTKSM 423C