Digital Marketing Executive
Wealth Mastery Academy (WMA) Kuala Lumpur Full-time
- Strategy & Planning
- Set digital marketing objectives (brand awareness, leads, sales).
- Plan monthly/quarterly campaigns aligned with business goals.
- Analyze competitor activities and market trends.
- Define budget allocation per platform.
- Content Planning & Creation
- Brainstorm content ideas (ads, social media, blog, email).
- Coordinate with designer and copywriter for creative assets.
- Write ad copies, captions, email content, and landing page text.
- Ensure content is aligned with brand tone and messaging.
- Campaign Execution
- Set up and run ads on:
- Google Ads (Search, Display, YouTube)
- Facebook & Instagram (Meta Ads)
- LinkedIn / TikTok (if relevant)
- Schedule posts on social media platforms.
- Launch email marketing campaigns.
- Monitoring & Optimization
- Track performance using:
- Google Analytics
- Meta Ads Manager
- Campaign dashboards
- Analyze metrics (CPC, CTR, ROAS, engagement, conversions).
- Conduct A/B testing (ad creatives, audiences, landing pages).
- Optimize budget and targeting based on data.
- Lead Management & Funnel
- Capture leads from ads, website, or landing pages.
- Update and track leads in CRM or Excel.
- Segment leads for follow-up or remarketing.
- Coordinate with sales team for conversion follow-up.
- Reporting & Analysis
- Prepare weekly/monthly performance reports.
- Analyze data for traffic, lead quality, and ROI.
- Present insights and campaign summary to manager.
- Recommend future improvements.
- Learning & Trend Updates
- Stay updated with platform algorithm changes.
- Explore new digital tools, features, and channels.
- Attend training/webinars for digital marketing skills.
- Share new ideas for campaign improvement.
- Diploma or Degree in Marketing, Mass Communication, Digital Media, or related field.
- Minimum 1–2 years of experience in digital marketing or a similar role.
- Fresh graduates with strong digital knowledge are also encouraged to apply (optional).
- Proficient in English and Chinese (both written and spoken).
- Content and Video Editing skills.
- Hands-on experience with digital ad platforms:
- Google Ads (Search, Display, YouTube)
- Facebook & Instagram Ads (Meta Business Suite)
One Search Pro Marketing Sdn BhdKuala Lumpur
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