Brand Sales Executive

• Diploma or Degree in Marketing, Business, Communications, or a related field.
• 1- 3 years of experience in a marketing, sales, or brand coordinator role.

About Casa Aseana

This role is a founding team hire — the person who joins us now will grow with the brand.

Role Overview

The Brand Sales Executive is the operational heartbeat of Casa Aseana's commercial activities. You will support the founder across all sales and operational functions — from coordinating pop-up events to managing the retail consignment. This is a hands-on, multi-function role suited to someone who is organised, self-driven, and genuinely excited by a brand with a cultural story to tell.

• Proactively identify new sales opportunities — corporate gifting prospects, potential B2B accounts, and individual buyers.
• Qualify leads and surface the most promising opportunities to the founder with a clear brief: who they are, what they need, estimated order value, and recommended next step.
• Monitor seasonal and occasion-driven gifting windows and flag opportunities for targeted outreach ahead of each peak.
• Respond promptly to customer enquiries via WhatsApp, email, and direct message — within one business day.
• Process online orders, coordinate with logistics partners, and follow up on fulfilment.
• Support B2B sales outreach — send sample kit follow-ups, assist with proposal preparation, and maintain the CRM.
• Handle post-purchase customer communications — thank-you notes, order confirmations, and satisfaction follow-ups.
• Escalate unresolved issues to the founder and ensure every customer interaction reflects the Casa Aseana standard.

• Coordinate all logistics for pop-up events — booth setup, stock preparation, display, and teardown.
• Be present and represent Casa Aseana at all pop-up events; engage customers and convert browsers into buyers.
• Manage the consignment relationship and stock presence at outlets.
• Prepare sales event briefs — dates, stock list, display plan, and estimated revenue targets.
• Capture event content (photos, video, testimonials) for digital marketing use.
• Prepare post-event sales and footfall reports.

• Maintain accurate, up-to-date stock records for all SKUs.
• Coordinate stock replenishment; flag low-stock items with adequate lead time.
• Manage inventory at all outlets — weekly stock checks and reconciliation.
• Prepare and pack orders for fulfilment (D2C, B2B, and consignment replenishment).
• Track and record product sold at pop-up events and reconcile against stock brought out.

• Assist with day-to-day office and brand administration — supplier coordination, filing, scheduling, and correspondence.
• Maintain organised digital and physical filing of invoices, purchase orders, contracts, and supplier documents.
• Support the founder with preparation of proposals, presentations, and meeting briefing materials.
• Liaise with printers, packaging suppliers, couriers, and event venues on behalf of the brand.
• Track marketing and operational expenditure against budget; alert the founder on variances.
• Monitor digital performance metrics (reach, engagement, conversion) and produce monthly reports.
• Competitive salary with performance-linked bonuses tied to sales milestones.
• Flexible working arrangements outside of event days.
• Mentorship and career growth as the brand scales.
• Opportunity to build a brand from the ground up