Social Media Content Creator

If you’re someone who lives on TikTok and Reels, knows your way around cameras, and gets excited about technology (phones, EVs, and more), this might be the role you’re looking for!

• What You’ll Be Doing
• Content Creation
• Shoot, edit, and deliver original videos optimised for TikTok, Reels, Shorts, YouTube, and more.
• Adapt videos to suit platform-specific styles and technical requirements.
• Capture and edit high-quality photos and long-form video content as needed.
• Lead scripting, caption writing, and titling for social content.
• Own content alignment with SoyaCincau’s brand guidelines, tone, and internal SOPs.
• Manage production workflows for car reviews, product showcases, podcasts, studio shoots, livestreams, and events.
• Regularly pitch and develop original content ideas and video series for SoyaCincau.com.
• Social Media Strategy
• Drive the execution of the social content calendar in collaboration with the Social Media Manager.
• Monitor emerging trends and viral content formats, proactively integrating them into content planning.
• Innovate and test new video formats and storytelling approaches to maximise engagement and reach.
• Analytics & Optimisation
• Analyse social media and video performance data to inform ongoing content improvements.
• Own optimisation strategies to increase viewership, engagement, and follower growth.
• Contribute to shaping platform-specific content strategies and growth initiatives.
• Collaboration
• Coordinate closely with creative and editorial teams to ensure smooth production and on-brand content.
• Share expertise in AI tools and best practices, fostering continuous improvement within the team.
• Align video content outputs with overall marketing and editorial objectives.

?️ Success will also be measured through:

• Video views and engagement rates
• Content calendar consistency
• Creative contributions and growth in content performance.

✅ You’re a Good Fit If You Have:

• 2–4 years of experience in social media content creation, videography, or digital media.
• Hands-on proficiency with CapCut, Adobe Premiere Pro, Photoshop, Lightroom (or equivalent tools).
• Working knowledge of using cameras, mics, and lighting — no need to be a pro, but you should be comfortable setting up a shoot.
• A strong understanding of what works on TikTok, YouTube Shorts, Instagram Reels, and X (formerly Twitter).
• Experience or passion in tech — phones, laptops, EVs, AI tools, etc.
• The ability to work both independently and collaboratively across creative and editorial teams.
• Familiarity with using AI tools to assist in research, scripting, or production workflows.