Insights & Analysis Executive (BI) - Astro

• We practice a vibrant & energetic office culture.
• We provide opportunities for career advancement within the company.
• Good performance is always rewarded accordingly.

We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”

JOB RESPONSIBILITIES:

What you will do:

• Assist in designing and implementing data pipelines and analytics systems for tracking and analysing digital ADEX.
• Develop models and dashboards to monitor campaign performance, audience engagement, and media spend efficiency.
• Support the integration of data from multiple sources including programmatic platforms, social media, and Astro’s proprietary systems.
• Conduct exploratory data analysis to identify trends, anomalies, and opportunities in digital advertising.
• Collaborate with stakeholders to translate business questions into data-driven solutions.
• Maintain and optimize data infrastructure using modern tools and cloud platforms.
• Document processes and contribute to the development of data science best practices within the team.

REQUIREMENTS:

Who you are:

• Bachelor’s degree in Data Science, Computer Science, Statistics, Mathematics, or a related field.
• 1–2 years of experience in a data science or analytics role, preferably in digital media, advertising, or marketing technology.
• Proficiency in Python, SQL, and data visualization tools (e.g., Tableau, Power BI).
• Experience with cloud platforms (e.g., AWS, GCP) and data orchestration tools (e.g., Airflow, dbt).
• Familiarity with digital advertising platforms (e.g., Google Ads, Meta Ads, Trade Desk) and campaign analytics.
• Strong understanding of statistical analysis, machine learning fundamentals, and data modeling.
• Ability to communicate technical findings to non-technical stakeholders.

Preferred Skills:

• Experience working with digital ADEX datasets or media spend tracking tools.
• Knowledge of marketing attribution models and media mix modeling.
• Exposure to MLOps and model deployment practices.
• Familiarity with Astro’s digital ecosystem or Malaysian media landscape is a plus.

What We Offer:

• A collaborative and innovative work environment within a leading media group.
• Opportunities to work on high-impact projects in digital advertising.
• Access to cutting-edge tools and technologies.
• Competitive salary, benefits, and career development support.