Ampang Jaya - Assistant Marketing Manager (Fashion Base)

Key Responsibilities

• Assist in developing and implementing marketing strategies for multiple in-house brands.
• Coordinate promotional campaigns across various platforms (retail, online, and social media).
• Ensure consistent brand messaging and visual identity across all channels.
• Collaborate with suppliers and partners for joint marketing efforts.

• Oversee and execute marketing activities on company platforms such as Shopee, Lazada, and TikTok Shop.
• Manage store visuals, campaigns, vouchers, flash sales, and traffic-driving tactics for each platform.
• Analyze performance data and optimize product listings, keywords, and ad spend.
• Coordinate with the e-commerce team to plan platform-specific promotions.

• Support digital marketing initiatives including PPC (Pay-Per-Click), social media ads, email campaigns, and influencer marketing.
• Coordinate with the content team or agencies to manage TikTok, Instagram, Facebook, and other platforms.
• Track campaign effectiveness and contribute ideas for content and engagement strategies.

• Work with retail teams to ensure in-store promotions, POSM (point-of-sale materials), and visual merchandising are implemented according to brand guidelines.
• Assist in planning and executing retail events and roadshows.

Job Requirements

• Diploma or Degree in Marketing, Business Administration, Mass Communication, or related field.
• Good understanding of digital marketing tools, SEO, PPC, and marketplace trends.
• Familiarity with Shopee & Lazada Seller Centre and TikTok Business Center.
• Strong communication and coordination skills.
• Proficiency in Microsoft Office.
• Experience with design tools (e.g., Canva, Adobe Illustrator) is a plus.
• Minimum 2–3 years of relevant experience, preferably in retail or FMCG marketing.
• Hands-on experience in managing e-commerce platforms (Shopee, Lazada, TikTok Shop) is a strong advantage.