Senior Executive, CRM
Malaysia Aviation Group Ampang Jaya Full-time
Qualification & Working Experience
- Bachelor of Education, Arts, Mass Communications, Business & Management, Legal, etc. with 3-5 years’ experience.
- Diploma of Education, Arts, Mass Communications, Business & Management, Legal, etc. with 3-5 years’ experience.
- At least 3-5 years of working experience in digital marketing or a relevant field
- Excellent understanding of digital marketing concepts and best practices.
- Skills and experience in creative content writing, having analytical mindset and critical thinking and excellent communication and interpersonal skills.
- Prior experience utilizing CRM tools and systems (e.g., Salesforce, HubSpot, Braze) is an added advantage.
- Strong proficiency in HTML coding and its practical application in CRM campaigns.
- Plan and execute end-to-end CRM campaigns across email, push, and other CRM channels to drive customer revenue, engagement, and retention.
- Develop and implement advanced lead generation strategies to grow the MH and FY newsletter database.
- Take ownership on campaign briefing processes, guiding creative direction and messaging for CRM communications in alignment with business goals and brand strategy.
- Ensure all CRM communications meet organisational standards of accuracy, personalization, responsiveness, and rendering across devices and platforms.
- Strategize and oversee email list segmentation, targeting, and personalization logic to ensure relevancy and effectiveness in communications.
- Provide strategic recommendations based on performance analytics, consumer behavior, and market trends to enhance CRM channel performance.
- Collaborate closely with key stakeholders across business units to ensure CRM efforts are integrated with wider business initiatives.
- Lead experimentation strategies including A/B testing and multivariate testing, with a focus on improving revenue, open rates, CTRs, and conversion.
- Assistant Manager, CRM
- The role oversees the end-to-end design and execution of database marketing initiatives, including lifecycle communications, targeted campaigns and digital promotions, ensuring alignment with broader commercial and brand objectives. Working closely with cross-functional teams across marketing, digital, commercial and product functions, the position ensures customer communications are timely, relevant and performance-driven. Through continuous monitoring of campaign performance and optimization of marketing automation workflows, the role strengthens customer lifecycle management, personalization capabilities and conversion outcomes, supporting the airline’s broader ambition to build deeper customer relationships and drive sustainable digital revenue growth.
Eastern & Oriental BerhadKuala Lumpur, 8 km from Ampang Jaya
As part of our continued expansion, we are seeking a Senior Executive, Project Finance & Investment to support our investment, financing, and project evaluation activities. Join us in delivering exceptional placemaking and driving strategic growth...
Malaysia Aviation GroupAmpang Jaya
Qualification & Working Experience
• Bachelor's degree in Aviation, Supply Chain, Engineering, or Business Management.
• 2 years working experience in aviation procurement, supplier management, or logistics.
Skills and Knowledge
• Knowledge of...
Kuala Lumpur, 8 km from Ampang Jaya
about the company
A reputable property development company with a strong track record of successful projects across Malaysia is currently looking for a dynamic and results-driven Senior Executive, Sales & Marketing. The successful candidate...