Senior Manager Customer Growth New

Executive recruitment firm Monroe Consulting Group's Technology Division is partnering with BFSI firm to identify Senior Manager Customer Growth.

This role leads growth initiatives across customer acquisition, engagement, and asset expansion by designing and executing impact‑driven programs, campaigns, and experiential initiatives. The position plays a key role in translating business growth objectives into measurable market outcomes.

Key Responsibilities

• Shape and deliver a structured growth plan aligned with the organization's broader commercial objectives
• Analyze data and insights to identify priority customer segments, growth levers, and effective engagement channels across digital and physical touchpoints
• Convert strategic targets into actionable quarterly plans with clearly defined success metrics, timelines, and resource requirements
• Oversee follow‑up and conversion activities after campaigns or events, ensuring lead quality, tracking, and stakeholder alignment
• Propose and pilot new engagement formats or activation concepts to enhance customer experience and growth effectiveness
• Lead cross‑functional teams and agency partners, ensuring timely execution, quality delivery, and consistent customer experience

• Design and manage go‑to‑market initiatives to support new customer acquisition and market penetration
• Build tailored conversion programs to strengthen engagement with existing customers and increase share of wallet
• Develop initiatives that expand new asset inflows and support market share growth
• Establish strategic partnerships to unlock alternative lead generation channels
• Drive acquisition, activation of underserved segments, and long‑term customer retention
• Collaborate closely with internal and external partners to ensure seamless funnel progression and outcome‑driven execution

• Deliver engaging, well‑designed customer experiences through targeted campaigns and curated events
• Manage end‑to‑end event execution, including concept development, content coordination, logistics, budgeting, on‑site quality control, and post‑event engagement

• Build tracking frameworks and dashboards to monitor campaign, event, and pipeline effectiveness
• Manage budgets and evaluate performance metrics such as ROI, cost per acquisition, conversion efficiency, audience quality, and channel productivity
• Translate data into actionable insights to inform leadership decisions and identify optimization opportunities
• Continuously refine targeting strategies, creative approaches, channel mix, and onboarding journeys based on performance analysis
• Take on additional responsibilities as needed to support evolving business priorities; regional travel may be required.

Required Skills & Experience:

• Bachelor's degree in Marketing, Business, Communications, or a related discipline
• 8-12 years of experience in growth, marketing, sales, or business development, ideally within a regulated or complex services environment
• Strong understanding of customer decision journeys, product dynamics, distribution models, and sales enablement processes

• Highly analytical, with hands‑on experience in performance measurement and campaign optimization
• Proven ability to manage and influence diverse stakeholders across multiple functions and partners
• Strong execution and project management capabilities, able to handle multiple initiatives concurrently
• Confident communicator with the ability to present insights and influence decision‑making
• Creative, adaptable, and comfortable testing new ideas in a fast‑moving environment
• Results‑oriented mindset with a strong focus on insight‑led growth