Growth Marketing Executive (Performance & E-commerce)

ABOUT THE ROLE

We are looking for someone who has seen how the best D2C brands operate and wants to apply that playbook here.

WHAT YOU WILL OWN

• Own the entire Shopee seller account: listings, SEO, A+ content, pricing, and promotional calendar
• Run and optimise Shopee Ads (Search Ads, Discovery Ads, My Ads) to hit GMV and ROAS targets
• Manage Shopee campaigns: 11.11, 12.12, brand days, flash sales — plan, execute, and post-mortem
• Drive reviews, ratings, and seller score — protect and grow account health
• Monitor competitor pricing and positioning on platform weekly

• Plan and manage Meta Ads (Facebook / Instagram) - prospecting, retargeting, and lookalike campaigns
• Manage Google / TikTok Ads as the channel mix evolves
• Build and iterate audience segments, creatives, and bidding strategies
• Own media budget allocation and weekly spend pacing

• Set up and maintain full-funnel tracking: Meta Pixel, UTM parameters, Shopee analytics, GA4
• Build a weekly performance dashboard — GMV, ROAS, CPM, CTR, conversion rate, CAC
• Run structured A/B tests on creatives, landing pages, and offer mechanics
• Translate data into clear recommendations and act on them fast

• Direct ownership — you will have real autonomy over budget and strategy, not be executing someone else's plan
• Ground-floor opportunity — we are building this function from scratch, so your impact is immediate and visible
• Fast-growing brand in a high-loyalty category (pet owners spend more consistently than almost any other consumer segment)
• Competitive salary with performance bonus tied to GMV growth

• 2–4 years in performance marketing, e-commerce growth, or a D2C brand — ideally in pet, health, beauty.
• Hands-on experience running Shopee Ads and Meta Ads with real budget responsibility
• Strong commercial instinct — you think in terms of CAC, LTV, and payback period, not just clicks
• Familiarity with how top D2C brands build funnels (lead capture, email nurture, subscription mechanics)
• Comfortable in a zero-to-one environment — able to set up systems, not just optimise existing ones
• Analytical mindset: you live in dashboards and can spot a trend before it becomes obvious
• Bonus: experience in pet, wellness, or supplement categories; TikTok Shop;