Social Media Executive ( Content Creator )

• Proven experience in social media management, preferably in the real estate, hospitality, or co-living industries.
• Strong knowledge of social media platforms, including Instagram, Facebook, LinkedIn, TikTok, and X (Twitter).
• Proficient in social media management tools and analytics platforms.
• Excellent communication, writing, and storytelling skills.
• Comfortable being in front of the camera for content creation (e.g., videos, reels, live sessions).
• Creative mindset with a strong eye for detail and design.
• Ability to work independently and in a collaborative team environment.
• Basic knowledge of graphic design tools (e.g., Canva, Photoshop) is a plus.

Job Summary

We are seeking a creative Social Media Executive to manage and grow our brand’s online presence. You will create engaging content, manage social media platforms, interact with audiences, and support marketing campaigns. This role requires a strong understanding of social media trends, creativity, and the ability to analyze performance to drive continuous growth.

Key Responsibilties

• Develop and execute a social media strategy aligned with the company’s goals and brand voice.
• Create compelling, original content that showcases the co-living experience, tenant stories, community events, and property highlights.
• Produce a mix of visual content, including images, videos, infographics, and stories, to engage target audiences on platforms like Instagram, Facebook, LinkedIn, TikTok and X (Twitter).
• Collaborate with tenants to feature their stories and promote the benefits of co-living, fostering authentic brand advocacy.

• Actively engage with followers, respond to comments, messages, and inquiries in a timely and professional manner.
• Build and nurture a strong online community by fostering conversations, encouraging interactions, and promoting tenant satisfaction.
• Monitor tenant reviews, feedback, and online discussions, sharing insights with the team to enhance tenant satisfaction.

• Track, analyze, and report on social media performance using analytics tools to measure the effectiveness of campaigns, engagement, reach, and other KPIs.
• Utilize insights from analytics to optimize content, posting schedules, and campaign strategies for continuous growth.
• Identify and engage with influencers and strategic partners in the real estate, lifestyle, and co-living spaces to broaden the brand’s reach.

• Support marketing campaigns and special promotions by creating dedicated social media content and coordinating campaigns with the marketing team.
• Run paid social media advertising to target key demographics and boost engagement, reach, and occupancy.
• Monitor and adjust campaign performance to ensure a high return on investment and alignment with occupancy goals.

• Stay up-to-date with industry trends, social media platform updates, and emerging digital marketing practices.
• Conduct competitor analysis to understand trends, audience preferences, and best practices in the co-living industry.
• Additional leave
• Free parking
• Medical Benefit
• Opportunities for promotion
• Professional development
• Annual Leave
• Medical and Hospitalisation Leave
• Training Provided
• Top Performer Rewards