[ref. w48429421] Marketing Specialist (Performance Marketing)

Job Overview

This role offers hands-on experience in a fast-paced, cross-functional environment, where you’ll grow your skills in data-driven decision-making and integrated digital marketing.

• Plan, manage, and optimise paid performance marketing campaigns across Google Ads to generate quality leads.
• Perform keyword research, competitor benchmarking, audience targeting, and A/B testing to enhance campaign effectiveness.
• Develop and manage landing pages and creative assets by working closely with the content and design teams.
• Track and analyse performance metrics providing actionable insights and recommendations.
• Assist in executing email marketing campaigns, including newsletters, product updates, and event invitations.
• Support content marketing initiatives such as blog content writing.
• Contribute to ongoing website updates and conversion rate optimisation projects.
• Support the creation of product marketing collaterals such as whitepapers, brochures, pitch decks, and other sales enablement assets.
• Provide operational and executional support for marketing-led events and webinars.
• Collaborate with cross-functional teams including Sales, Product, and Design to support integrated marketing projects.
• Manage and maintain CRM and marketing automation tools to support lead nurturing and customer engagement efforts.
• Prepare monthly campaign reports and share insights to improve performance across all digital touchpoints.
• Bachelor’s degree in marketing/ postgraduate diploma/professional degree in marketing/ mass communication/ journalism/ media or any other related field of studies.
• 1–3 years of experience in performance marketing, with hands-on involvement in paid ads and campaign optimisation.
• Certified with Google Career Certificates for Google Analytics, Google AdWords, Google Tag Manager, and Google Search Console is highly preferable.
• Experience using tools like Google Analytics 4, Google Search Console, Google Tag Manager, Looker Studio, and Zoho CRM (or other CRM/marketing automation tools).
• Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Strong communication, verbal, and writing skills in English to collaborate effectively with internal and external stakeholders
• Highly organised, detail-oriented, and capable of managing multiple priorities in a fast-paced environment.
• Prior experience in marketing automation (e.g., Hubspot, Zoho) will be advantageous.
• Must be very comfortable with continuously changing opportunities and priorities.