Brand Marketing, Senior Executive (FMCG/Healthcare) New

A MNC in the Healthcare Industry is currently looking for a Senior Brand Marketing Executive to join their team.

• Take ownership of selected product brands and oversee end‑to‑end marketing initiatives to support sustainable brand growth.
• Translate brand positioning and objectives into structured yearly and quarterly marketing roadmaps.
• Shape campaign messaging and execution plans that align with target consumer profiles.
• Drive the rollout of above‑the‑line, digital, and influencer‑led marketing initiatives to strengthen market presence.
• Lead influencer and KOL collaborations, including campaign planning, content alignment, agency coordination, and performance monitoring.
• Review campaign metrics and derive insights to improve future marketing effectiveness.
• Ensure brand representation across online commerce platforms is consistent, relevant, and performance‑oriented.
• Assess online channel performance and identify opportunities to enhance visibility and conversion outcomes.
• Gather and evaluate market, competitor, and consumer insights to inform decision‑making.
• Convert research findings and feedback into practical recommendations for brand and campaign improvement.
• Work cross‑functionally with internal teams and external partners to deliver marketing activities efficiently and in line with guidelines.
• Maintain consistency and compliance across all brand communications and touchpoints.
• Monitor marketing spend and prepare regular internal updates on campaign outcomes.
• Contribute to broader portfolio initiatives and high‑impact projects when required.

• 3–5 years of experience in brand or marketing roles in FMCG or healthcare industries.
• Degree qualification in Marketing or a relevant discipline.
• Experience in developing and executing digital marketing and KOL marketing campaigns.
• Sound knowledge of brand strategy development and campaign execution.
• Strong analytical capability with the ability to interpret performance data and market insights.
• Effective communication skills and the ability to collaborate with multiple stakeholders.
• Independent, proactive, and able to manage multiple deliverables concurrently.

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