Social Media Marketing Specialist 社交媒体营销专员

Location：No. 1-25, 2-25, 3-25, Residensi Park,Bandar Bukit Jalil, Persiaran Bukit Jalil Utama, Bukit Jalil, 57000 Kuala Lumpur,Wilayah Persekutuan Kuala Lumpur? Working Hours: Monday to Friday, 9:00 AM – 6:00 PM (5-day work week)? Salary:RM 3,800 and above (based on experience)Job Responsibilities:Multi-Brand Operations

• Plan and execute social media strategies across TikTok, Instagram, Facebook, YouTube, Xiaohongshu to boost brand awareness and engagement
• Plan, execute, and manage marketing campaigns and collaborations with influencers, merchants, and brand partners across entertainment livestreaming, e-commerce livestreaming, and beverage (F&B) brand marketing sectors
• Depending on expertise, candidates may focus on one or more of these areas for social media management

• Oversee content creation, copywriting, visual coordination, video shooting, and posting schedules
• Produce short-form videos and graphic content (e.g., campaign visuals, product videos, behind-the-scenes)

• Run and manage social media ads (Meta Ads, TikTok Ads, Xiaohongshu Ads Platform, etc.), analyze performance, and optimize campaigns
• Stay updated on social media trends, platform algorithm changes, and industry hot topics to adapt content strategies

• 制定并执行社交媒体营销策略，覆盖 TikTok、Instagram、Facebook、YouTube、小红书 等平台，提升品牌曝光与粉丝互动
• 策划、执行并管理与 KOL / 网红 / 商家 / 品牌合作伙伴 的营销活动，涵盖娱乐直播、电商直播及饮料（F&B）品牌营销领域
• 根据候选人优势，可重点负责其中一个或多个领域的社交媒体运营

• 管理内容创作、文案撰写、视觉统筹、视频拍摄与发布排程
• 制作短视频及图片内容（如活动宣传图、产品短视频、幕后花絮）

• 投放并管理社交媒体广告（Meta Ads、TikTok Ads、小红书广告平台等），分析成效并优化策略
• 关注最新社交媒体趋势、平台算法变化及行业热点，并灵活应用于内容策略

Requirements :

• Minimum 2 years of social media marketing experience with proven successful cases
• Ability to independently handle content planning, shooting, video editing, and graphic design
• Bilingual proficiency in Chinese (mandatory) and English for content creation and communication
• Proficient in video shooting and editing tools (Premiere Pro, CapCut, Final Cut, After Effects, etc.)
• Proficient in graphic design tools (Canva, Photoshop, Illustrator, etc.)
• Familiar with short-form and visual content platforms (TikTok, Instagram Reels, YouTube Shorts, Xiaohongshu) and ad tools (Meta Ads Manager, TikTok Ads Manager, Xiaohongshu Ads Platform, etc.)
• Applicants must submit a portfolio, including short-form video samples or links to social media accounts they have managed or contributed to (experience in livestream or beverage/F&B sectors preferred)

岗位要求:

• 至少 2 年社交媒体营销相关经验，需有成功运营案例
• 能独立完成内容策划、拍摄、剪辑、作图（多技能综合能力强）
• 精通中英文内容创作与沟通（中文为必须）
• 熟练使用视频拍摄与剪辑软件（Premiere Pro、CapCut、Final Cut、After Effects 等）
• 熟练使用作图与设计工具（Canva、Photoshop、Illustrator 等）
• 熟悉短视频与图文平台（TikTok、Instagram Reels、YouTube Shorts、小红书）及广告投放工具（Meta Ads Manager、TikTok Ads Manager、小红书广告平台 等）
• 申请时需附上作品集，可包含短视频案例或本人管理/参与运营的社交媒体账号链接（涵盖直播或饮料 F&B 行业更佳