KOL ( Influencer Marketing )

• Proven experience (1+ years) in KOL/influencer marketing, public relations, or similar roles. (Fresh graduate are welcome)
• Excellent communication, negotiation, and relationship-building skills.
• Strong knowledge of social media platforms, influencer trends, and digital marketing strategies.
• Data-driven with the ability to analyze and report on KOL campaign performance.
• Ability to work collaboratively with cross-functional teams and manage multiple projects.

This role will play a critical part in developing our brand strategy and fostering partnerships with key thought leaders.

Job Responsibilities:

KOL Identification & Engagement:

• Research and identify potential KOLs within relevant industries and niches.
• Build and maintain strong, long-term relationships with KOLs.
• Negotiate and secure collaborations with KOLs to promote brand visibility and product campaigns.

Campaign Management:

• Develop and execute KOL collaboration strategies, ensuring alignment with overall marketing goals.
• Manage KOL-driven content creation and dissemination across various social media.
• Track and measure campaign performance, including engagement, reach, and ROI.

Brand Advocacy:

• Work closely with the marketing and product teams to align KOL strategies with brand messaging and new product launches.
• Act as a liaison between KOLs and internal teams to ensure that brand values and objectives are met.

Trend Monitoring:

• Stay updated with the latest industry trends, social media platforms, and key influencers.
• Continuously monitor competitor activity in the KOL space to identify opportunities for collaboration and improvement.
• KWSP/EPF
• SOCSO
• Attractive salary
• Annual leave
• On job training