Marketing manager (mall) - George Town
George Town
about the company
A landmark retail development within a prominent mixed-use destination in Penang, strategically positioned for high visibility and strong footfall. The mall offers a curated mix of retail, F&B, and lifestyle experiences, supported by reputable developers with a long-term vision for placemaking and destination-driven appeal.
about the job- Develop and execute marketing strategies to position the mall as a key retail and lifestyle destination.
- Plan and manage events, campaigns, and promotions to drive footfall and increase revenue.
- Work closely with tenants and the leasing team on joint marketing and cross-promotions.
- Oversee branding, advertising, influencer partnerships, and social media presence.
- Conduct market research and apply shopper insights to improve targeting and engagement.
- Manage the annual marketing budget and ensure effective use of resources.
- Build partnerships with government bodies, tourism boards, NGOs, and corporate sponsors.
- Track marketing performance and suggest improvements based on results.
- Stay updated on industry trends to keep the mall’s marketing fresh and competitive.
- Maintain strong relationships with tenants, vendors, media, and community partners.
- Diploma or Bachelor’s Degree in Business, Marketing, Mass Communication, or a related field.
- Minimum 5-7 years of marketing experience, preferably in retail, shopping malls, or lifestyle-related industries.
- Proven track record in planning and executing events, marketing campaigns, and digital initiatives.
- Driven, ambitious, and assertive, with a hands-on approach.
- Strong leadership, communication, and stakeholder management skills.
culture and benefits
Your future employer is financially strong and has seen rapid growth in recent years, backed by a solid portfolio of completed, ongoing, and upcoming projects. They offer a positive work environment, supported by a collaborative and supportive management team.High-performing employees are well rewarded, with strong emphasis placed on personal development and career growth.
how to apply
The above is just a guideline about the position. Please apply through this advertisement or log into www.randstad.com.my for further details. Due to the high volume of applicants, shortlisted candidates will be contacted.- experience
- skills
Retail Marketing , Mall Marketing, Mall Branding, Advertising, Promotions , Events Management , Public Relations , Marketing Communications (Marcom) , - qualifications
no additional qualifications required- education
Bachelor Degree
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Seberang Perai, 5 km from George Town
events, marketing campaigns, and digital initiatives.
• Driven, ambitious, and assertive, with a hands-on approach.
• Strong leadership, communication, and stakeholder management skills.
culture and benefits
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