Digital Marketing Specialist
Vanzo Asia Sdn Bhd Shah Alam Full-time
Develop and execute comprehensive digital marketing strategies across various channels including social media, search engines, email, and content marketing to drive brand awareness, lead generation, and customer acquisition for Vanzo.
- Manage and optimize social media profiles (e.g., Facebook, Instagram, TikTok，XiaoHongShu) to create engaging content, foster community interaction, and run targeted advertising campaigns.
- Create, curate, and manage published content (images, video, written) across digital platforms, ensuring brand consistency and alignment with marketing objectives.
- Implement and manage SEO strategies to improve organic search rankings and drive relevant traffic to Vanzo's website and online presence.
- Analyze marketing campaign performance using tools like Google Analytics, social media insights, and other relevant platforms; provide regular reports with actionable insights and recommendations for improvement.
- Collaborate with the sales and product development teams to ensure marketing efforts are aligned with business goals and product launches.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices, and apply this knowledge to enhance Vanzo's marketing initiatives.
- Manage digital marketing budgets effectively, allocating resources to maximize ROI.
- Proficiency in using marketing analytics tools to track, measure, and report on campaign performance.
- Develop and execute comprehensive digital marketing strategies across various channels including social media, email, SEO, and paid advertising to drive brand awareness, lead generation, and customer acquisition for Vanzo.
- Create, curate, and manage engaging and relevant content for social media platforms (Facebook, Instagram, TikTok, etc.), and other digital touchpoints, ensuring brand consistency and alignment with marketing objectives.
- Manage and optimize paid advertising campaigns (e.g., social media ads) to maximize ROI, monitor campaign performance, and provide regular reports with actionable insights.
- Conduct keyword research, on-page and off-page optimization, and technical SEO audits to improve organic search rankings and drive qualified traffic to Vanzo's online platforms.
- Analyze digital marketing campaign performance using tools like Google Analytics, social media insights, and other relevant platforms; provide data-driven recommendations for continuous improvement.
- Collaborate with the sales and product development teams to ensure marketing efforts are aligned with business goals and product launches, contributing to overall company growth.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices, and proactively identify opportunities to innovate and enhance Vanzo's online presence.
- EPF
- SOCSO
- Annual Leave
- Medical Leave
- Health Insurance
- Birthday Leave
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• Professional certification in digital marketing (e.g., Google Digital Garage, HubSpot, Meta Blueprint) is an added advantage.
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