Communications Manager
Mandarin Oriental Hotel Group Kuala Lumpur Full-time
Media Relations
- Assist the Director of Marketing Communications in creating marketing strategies that build brand recognition
- Create new releases on F&B / hotel’s new products / services / packages, appointments of key personnel, newsworthy stories and ensure they are released on time
- Maintains regular contact with local press and initiate media coverage for hotel promotional activities to increase visibility and regular exposure across multiple mediums ie print, digital (edm, website), social media
- Plan and execute press reviews for F&B and Spa
- Monitor, analyze & communicate PR results on a monthly basis and compile for distribution to EXCOs, DHAs and DHBs
- Leverage existing relationships and cultivate new contacts within business and industry media
- Handles film / photography requests with approval from the Director of Marketing Communications and ensure appropriate credit for hotel is accorded
- Meet with visiting press personnel and provide information, tour of hotel facilities and services and attending to hotel / city request as and when required or in the absence of the Director of Marketing Communications
- Propose and coordinate itinerary for visiting journalists when required
- Manage press queries, speak on behalf of the Director of Marketing Communications and coordinate all interviews with respective EXCOs and DHAs in the absence of the Director of Marketing Communications
- Assist the Director of Marketing Communications in managing crisis and act a hotel spokesperson in the absence of the Director of Marketing Communications
- Liaise with MOHG-appointed international PR agencies and Corporate Communications in the absence of the Director of Marketing Communications, or whenever required
- Represents hotel at all press events, when required or in the absence of the Director of Marketing Communications
- Write copy for all initiatives including marketing, sales & internal communications
- Work with Senior Art Designer and ensure adherence to MOHG CID guidelines for all marketing and operational materials
- Work with Senior Art Designer to create visually compelling and shareable graphics that are on brand and on message
- Ensure all hotel marketing and operational materials are updated and current
- Contribute and participate in the preparation of internal photography schedule
- Oversee all photography and / or videography sessions on behalf or in the absence of the Director of Marketing Communications
- Organize photography for event, press reviews, social media, whenever necessary
- Select appropriate photos for media, social media use
- Work with the Assistant Digital Marketing Manager to prepare and present a viable social media content strategy that will support the delivery of the hotel’s strategic aims that strive to achieve high level of engagement among fans / followers on Facebook, Twitter, Instagram, Sina Weibo and WeChat
- Execute the approved social media content strategy plan
- Consolidate accurate information of products and services prior to updating on any social media platform
- Review the monthly digital marketing report and review strategy with the Assistant Digital Marketing Manager if adjustments are necessary
- Recognize opportunities on social media to enhance hotel’s brand awareness and / or sales conversion
- Schedule and submit F&B and / or Spa offers via MOHG’s Email Layout Management Organizer (ELMO)
- Ensure eDMs are sent to appropriate databases
- Ensure that all databases kept under the PR department are in adherence to PDPA and GDPR
- Collate databases from F&B and Spa on a monthly basis
- Regularly update News and Events section in MO.com
- Develop a communications plan that includes strategy, goals, budget and tactics
- Assist the Director of Marketing Communications in preparing the annual PR and Advertising plans
- Plan and execute activities laid out in the PR and Advertising plans
- For ad hoc advertising agency appointments – to brief, liaise and monitor progress of projects
- Translate the requirements of the hotel into a comprehensive and specific advertising brief for the agency, when required
- Evaluate opportunities and advise recommendations of marketing proposals and / or programs to the Director of Marketing Communications
- Together with the Director of Marketing Communications, secure joint partnerships with relevant parties in order to stimulate spending within the hotel
- Update the awards and recognitions master list as and when required
- Compile information and creative assets for award submission when required
- Establish ties and work with brands / partners to sponsor events which will contribute toward increasing the visibility of the hotel as a caring corporate citizen in line with MOHG’s Doing More for A Sustainable Future
- Support the Director of Marketing Communications in developing and managing strategic partnerships & relationships with business partners, government, schools, industry and broader community
- Support colleagues / departments to produce social media content and marketing or publicity materials that promotes the hotel’s work, encourages engagement and helps to achieve overall strategic aims & operational needs of the organization
- Prepare ad hoc marketing plans as and when required
- Assist in proofreading of all materials that are sent to or produced by the department
- Evaluate requests for sponsorships, media stays and advertising for the approval of the Director of Marketing Communications
- Assist the Director of Marketing Communications in preparing materials for Colleagues Briefing and Extended DH meeting presentation
- Attend the monthly P&L meeting in the absence of the Director of Marketing Communications
- Compile accurate PR updates for monthly reports ie Group Report, PR Report etc for the Director of Marketing Communications’ approval
- Performs all duties and responsibilities in a timely and efficient manner in accordance with established Mandarin Oriental policies to achieve the overall objectives of the position
- Oversee and guide the Assistant Digital Marketing Manager and Senior Art Designer on day-to-day activities
- Continuously monitor, measure and improve the effectiveness of communication initiatives
- Responsible for the general discipline and conduct of all staff in the department on behalf of or in the absence of the Director of Marketing Communications
- Established and maintains effective employee relations
- Maintains the highest standard of professionalism, ethics and attitude toward all hotel guests, clients and employees
- Maintains professional business confidentiality
- Maintain a keen understanding of industry trends affecting stakeholders and make appropriate recommendations regarding communication strategy surrounding them
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