Trade marketing executive - fmcg food
Kuala Lumpur
4 days wfh
- brand ownership exposure
About the Company
Our client is a growing food manufacturer within the FMCG industry, dedicated to delivering a wide range of quality products. They focus on innovative channel strategies and strong retail partnerships to maintain a competitive edge in the market.
About the Role ...
As a Trade Marketing Executive, you will be responsible for executing retailer-exclusive and channel-specific programs to boost brand presence and shopper engagement. This role involves heavy cross-functional collaboration to ensure the seamless rollout of trade initiatives and new product launches.
Key Responsibilities- Execute trade promotions and in-store campaigns to drive offtake and shopper engagement.
- Manage Point of Sale (POS) visibility and conduct regular visits to ensure planogram compliance.
- Lead sampling execution in coordination with the sales team and managed external agencies.
- Review and update planograms quarterly based on market and shopper insights.
- Assist in developing channel strategies and annual trade marketing plans to reach sales targets.
- Analyze sales performance and market data to identify growth opportunities and gaps.
- Support new product development (NPD) launches by preparing sales bulletins, launch decks, and 360-degree trade plans.
- Collaborate with sales, marketing, and supply chain teams for the execution of channel-wide initiatives.
- Gather and provide competitor insights to support broader marketing strategies.
- Represent the company at trade shows and industry events to explore new partnerships.
- Bachelor's Degree in Marketing, Business Administration, or a related field.
- Minimum of 3 years of experience in channel management, sales, or business development within the FMCG industry.
- Strong understanding of FMCG distribution channels and retail dynamics.
- Analytical mindset with the ability to interpret sales data and market trends.
- Excellent communication and negotiation skills with high attention to detail.
- Proficiency in MS Office applications.
- Proactive, independent worker with a passion for innovation and results.
- skills
- qualifications
- education
Bachelor Degree
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