Marketing Coordinator
iCafe Solutions Sdn Bhd Seberang Perai Full-time
Plan, execute, and optimize digital marketing campaigns across platforms (e.g. Facebook, Instagram, Google Ads)
- Create high-quality, conversion-focused content including ad copy, visuals, and short-form videos
- Ensure consistent brand identity across all marketing materials and campaigns
- Conduct market research, competitor analysis, and trend monitoring to guide content strategy
- Analyze campaign performance (CPL, qualified leads, conversion rate) and continuously improve results
- Manage incoming leads and ensure proper qualification, filtering out low-quality or irrelevant enquiries
- Maintain and organize CRM database, including segmentation and lead tracking
- Execute retargeting strategies (Custom Audiences, Lookalike Audiences, etc.) to maximize conversions
- Collaborate with the sales team to improve lead quality and conversion outcomes
- Utilize AI tools to generate content ideas, test variations, and improve marketing efficiency
- Diploma or Degree in Marketing, Business, Communications, or related field
- 1–3 years of experience in digital marketing, performance marketing, or similar role
- Strong understanding of social media advertising and content strategy
- Good design sense with knowledge of layout, color, typography, and visual hierarchy
- Strong copywriting skills with ability to write engaging and localized content (Malaysia market)
- Data-driven mindset with ability to analyze campaign performance and metrics
- Experience in lead generation, funnel thinking, and conversion optimization
- Familiar with CRM systems and basic database management
- Knowledge of retargeting strategies and audience segmentation
- Comfortable using AI tools (e.g. ChatGPT, image/video generation tools) to enhance productivity
- Proactive, detail-oriented, and able to work independently
- Annual Leave
- Medical and Hospitalisation Leave
- EPF
- SOCSO
- EIS
- Training Provided
- Allowance Provided
- Performance Bonus
- 5 Working Days
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Plan, execute, and optimize digital marketing campaigns across platforms (e.g. Facebook, Instagram, Google Ads)
• Create high-quality, conversion-focused content including ad copy, visuals, and short-form videos
• Ensure consistent brand...