Sales & Marketing Executive

Key Responsibilities:

1. Strategy & Planning

• Develop and implement marketing and sales strategies for education-focused projects and international institution branding, as well as other related initiatives.
• Oversee annual marketing content planning, promotional campaigns, and execution roadmaps.
• Manage project budgets and control costs efficiently.

1. Market & Competitor Analysis

• Monitor client brand performance and competitor trends across various digital channels.
• Collect and analyse data to produce weekly or monthly performance reports.
• Provide recommendations to optimise service delivery and marketing outcomes.

1. Client & Account Management

• Serve as a key liaison for mid- to senior-level clients.
• Conduct in-depth communication to identify marketing and recruitment goals, and translate them into actionable internal plans.
• Lead internal and external teams in executing marketing deliverables.

1. Client Acquisition & Outreach

• Proactively expand the client base through strategic outreach efforts, networking, and the development of customised proposals.
• Build strong and lasting relationships with both new and existing clients to support long-term growth across globally.

1. Digital Marketing & Platform Operations

• Manage and execute digital campaigns across platforms such as WeChat, RedNote, Douyin, Facebook, LinkedIn, and YouTube.
• Translate marketing strategies into platform-specific content schedules and lead-generation tactics.
• Identify new commercial opportunities through digital performance insights.

1. Project Execution & Creative Coordination

• Lead the team in implementing projects and maintaining quality control.
• Work closely with copywriters, designers, and video editors to ensure timely and effective deliverables.
• Establish internal SOPs, templates, and workflow documentation to improve efficiency.

1. Team Leadership & Performance Monitoring

• Manage internal and outsourced teams for content creation and operations.
• Set team KPIs and monitor performance.
• Improve overall team productivity and ensure cost-efficiency of marketing projects.

1. Crisis & Public Relations Management

• Act swiftly to resolve internal delivery issues and maintain client satisfaction.
• Provide PR guidance during brand reputation risks or crises to protect client branding.

Requirements:

• Bachelor’s degree or above in Marketing, Communications, Business Administration, Media or related fields.
• 3–5 years of relevant experience in advertising or marketing; at least 1 year of account or team management experience.
• Strong command of English, Mandarin and Malay (required for cross-regional communication).
• Excellent interpersonal skills, proactive attitude, and strong sense of responsibility.
• Capable of producing strategic proposals and delivering impactful presentations.
• Detail-oriented with strong organisational, coordination, and multitasking abilities.
• Understanding of integrated marketing communications (IMC), digital marketing, and social media trends.
• Familiarity with AI tools, data analysis, and marketing dashboards is a plus.
• Background in the education industry or international higher education marketing is an advantage.
• Open to and able to accommodate business travel requirements based on project needs.

Weekday-Only Schedule – Enjoy a healthy work-life balance with a Monday-to-Friday workweek. No weekend shifts, so you can recharge and spend time on what matters most.

Travel Opportunities – Broaden your horizons with chances to visit new locations for work, training, or client engagements (optional/additional details can be added based on role).

Fast-Track Career Growth – We invest in our team’s success! High performers benefit from clear advancement paths, mentorship, and skill-building opportunities to accelerate their professional journey.