Performance Marketing Senior Executive / Executive

Minimum Job Requirements

 Bachelor’s Degree in Marketing, Advertising, Data Analyst or related field

 1–3 years of experience in digital/performance marketing (Fresh grads with strong internship experience are welcome)

 Familiar with digital ads platforms (Meta Ads, Google Ads, TikTok Ads, etc.)

 Basic understanding of SEO/SEM and e-commerce is a plus (not mandatory)

 Strong analytical and problem-solving skills

 Interest in influencer/KOL/KOC marketing and content trends

 Good communication skills to work with internal teams and external partners

Bonus Skills (Good to Have)

 Exposure to Xiaohongshu (RED) or other emerging social platforms  Experience with CDP/CRM tools (e.g., Insider)

 Understanding of O2O marketing strategies

 Basic content sense (visuals, hooks, messaging)

Performance Marketing Executive/Senior Executive

Position Objective

Responsible for driving quality traffic and campaign performance across digital channels, supporting both online and offline business growth. This role focuses on executing data-driven campaigns, supporting brand-led initiatives, and enhancing customer journey through paid media, KOL/KOC collaborations, and CRM alignment.

Roles & Responsibilities

Performance Marketing & Traffic Growth

 Plan, execute, and optimize paid media campaigns across platforms such as Meta, Google, TikTok (SEM/Display/YouTube), and other relevant channels

 Monitor website traffic trends and campaign performance to support Brand Marketing campaign objectives

 Analyze performance data and provide actionable insights to improve traffic quality and conversion

 Work closely with Brand Marketing Team to align on campaign direction and traffic KPIs

 Monitor and analyze website performance using Google Analytics (GA4) to track traffic behavior, user journey, and campaign effectiveness

 Identify drop-off points and provide actionable recommendations to improve traffic quality and conversion

KOL/KOC Management (O2O Focus)

 Identify, source, and manage KOL/KOC collaborations for campaign support

 Coordinate content direction aligned with campaign objectives (online & offline/store visits)

 Ensure seamless customer journey across online and online touchpoints

 Track and evaluate influencer performance (traffic, engagement, conversion impact)

Customer Data Platform (CDP) Collaboration

 Act as the liaison between Performance Marketing, e-commerce and CDP team (e.g., Insider platform)

 Align campaign objectives with EDM, web push, and app push execution

 Provide audience targeting inputs and campaign briefs for CRM activation

 Support data-driven personalization strategies

Emerging Channels & Innovation

 Support exploration and testing of new marketing channels (e.g., Xiaohongshu/RED, new ad formats, new platforms)

 Stay updated with digital trends, platform updates, and consumer behavior shifts

Reporting & Insights

 Generate reports across ads performance, traffic, and KOL/KOC campaigns

 Provide insights and recommendations to improve ROI and campaign effectiveness

• Annual Leave
• EPF
• SOCSO
• Performance Bonus
• Medical Insurance
• Medical and Hospitalisation Leave
• 5 Working Days
• Flexible Working Hours