E-commerce manager (fmcg)

We are currently looking for an E-Commerce Manager for a premium health and wellness consumer brand in the FMCG market. This position will be based in Penang, and focuses on scaling the brand’s B2C digital footprint and leading a dedicated marketing team.

• Reporting to: Head of Operations
• Location: Penang
• Join a highly profitable, premium FMCG brand in a strategic leadership role to build scalable digital growth systems, leverage AI-driven marketing tech, and aggressively scale online revenue.

• Lead, mentor, and structure a team of 5 digital sales and marketing executives to execute aggressive B2C e-commerce strategies across the brand’s website, Facebook, Shopee, and Lazada.
• Take full commercial ownership of the digital sales portfolio, driving high-ticket conversions (AOV ~RM 500) and scaling current annual revenues from RM 2 million to an ambitious target of RM 3 million to RM 5 million.
• Build and optimize scalable digital growth systems from the ground up, heavily focusing on lead generation, conversion rate optimization, and customer retention.
• Analyze e-commerce performance data to drive strategic decisions, integrating AI tools and modern marketing technology into the team's day-to-day workflow to maximize efficiency.
• Operate with a strong execution and ownership mindset, translating high-level marketing strategies into tangible commercial results in a fast-paced environment.

• Minimum 5 years of experience in e-commerce, digital sales, or performance marketing, with a proven track record of managing RM 3M+ in annual digital revenue.
• Proven knowledge of major e-commerce platforms (e.g., Shopee, Lazada, TikTok Shop), payment systems, and content management systems.
• A flexible and independent leader with the ability to build an e-commerce foundation from a fundamental stage while managing a team.

To apply online, please use the relevant link provided. Alternatively, please contact Daniel at 0169301789 if you are interested in the job. You can also connect with Daniel on LinkedIn at https://www.linkedin.com/in/daniel-chang-865b271ba/ for further information.

• skills

• qualifications

• education

Secondary School/High School

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