Trade marketing manager _ fmcg snacks
Shah Alam
About the Company
Our client is a leading regional FMCG brand owner known for its strong presence in the food and beverage categories, including well-loved biscuits and confectionery brands. Known for their commitment to innovation and quality, the company continues to deliver high-quality products beloved by families across Asia.They offer a dynamic environment for brand builders, championing agility, creativity, and results-driven thinking.
About the Role
We are seeking a strategic and hands-on Trade Marketing Manager to lead the development and implementation of channel strategies and category growth plans. This role plays a pivotal part in driving both top-line growth and in-store brand equity by aligning marketing initiatives with sales objectives.You will work closely with cross-functional teams to ensure smooth implementation of activations and product initiatives across various retail channels.
Key Responsibilities * ...- Lead the development and execution of annual trade marketing plans and channel-specific strategies.
- Collaborate closely with sales and brand teams to align on-channel strategy, promotions, and go-to-market execution.
- Manage and track the effectiveness of A&P budget allocations for trade activities to ensure cost efficiency and high ROI.
- Oversee the development of in-store marketing tools, including POSMs, product displays, and promotional materials.
- Monitor and analyze sales data, competitor activities, and consumer insights to generate actionable growth strategies.
- Coordinate with internal stakeholders and external agencies to ensure the timely rollout of marketing activities and P.R. initiatives.
- Lead regular performance reviews and post-mortem reports for campaigns to provide recommendations for improvement.
- Bachelor's degree in Marketing, Business Administration, or a relevant field.
- Minimum 6-8 years of experience in FMCG trade marketing, preferably within the food or beverage category.
- Strong commercial mindset with a proven track record in leading successful channel activations and product launches.
- Excellent analytical, stakeholder management, and project coordination abilities.
- Strong understanding of Malaysian retail dynamics and consumer behavior.
- Proficiency in Microsoft Office, particularly Excel and PowerPoint, for data-driven strategy development
- A proactive and resourceful mindset with a passion for driving brand growth in a competitive category.
- skills
- qualifications
- education
Bachelor Degree
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