Digtial Marketing Manager (Retail)
Robert Walters Kuala Lumpur
A global retail leader seeks a Digital Marketing Manager to drive growth in Malaysia. Lead performance marketing, customer acquisition, and cross-channel strategy. You'll craft and execute digital plans across paid and owned channels, boosting traffic and sales.
You will work hand-in-hand with various internal teams such as e-commerce and product marketing to design holistic campaigns that not only attract new customers but also nurture existing ones throughout their journey. By leveraging advanced analytics tools, you will continuously monitor performance data to refine tactics for maximum impact.
Your leadership will be crucial in setting clear objectives for your team while fostering an environment of shared learning and mutual support. Regular interaction with global colleagues will keep you at the forefront of industry trends while enabling you to contribute meaningfully to worldwide initiatives.
You are adept at juggling multiple projects simultaneously without compromising quality or timelines—a skill honed through years of project management responsibility. As someone who thrives on collaboration, your interpersonal skills enable you to build strong relationships not only within your immediate team but also across departments such as e-commerce operations or product marketing.
Your fluency in English ensures smooth communication whether reporting results or coordinating cross-border initiatives. Ideally, you are comfortable navigating various analytics platforms as well as ad management tools commonly used in today’s retail sector.
The company places great emphasis on nurturing talent at every level; whether it’s through structured training programmes or informal knowledge exchanges with international colleagues. Employees benefit from flexible working opportunities designed around personal wellbeing as much as professional achievement.
Business Registration Number : 729828-T
The role offers flexible work, training, and collaboration with local and global teams—ideal for a data-driven marketer who values connection, learning, and impact.
What you'll do:
As Digital Marketing Manager – Retail, you will play an instrumental role in shaping the future of digital engagement for one of Malaysia’s most recognisable retail brands. Your day-to-day activities will involve crafting innovative strategies that span every aspect of digital outreach—from paid advertising campaigns to organic content initiatives—ensuring seamless integration across all customer touchpoints.You will work hand-in-hand with various internal teams such as e-commerce and product marketing to design holistic campaigns that not only attract new customers but also nurture existing ones throughout their journey. By leveraging advanced analytics tools, you will continuously monitor performance data to refine tactics for maximum impact.
Your leadership will be crucial in setting clear objectives for your team while fostering an environment of shared learning and mutual support. Regular interaction with global colleagues will keep you at the forefront of industry trends while enabling you to contribute meaningfully to worldwide initiatives.
Success in this role means consistently delivering measurable growth in online sales while cultivating a high-performing team dedicated to excellence in digital marketing.
- Develop comprehensive digital marketing strategies for both owned and paid channels—including app, email, search (SEO/SEM), affiliate, display, and social media—to drive brand awareness, website traffic, lead generation, and sales growth.
- Align channel-specific KPIs with local stakeholders and global headquarters to ensure cohesive measurement of campaign effectiveness across all platforms.
- Analyse marketing data and campaign performance metrics to identify actionable insights and areas for improvement in ongoing initiatives.
- Work collaboratively with the e-commerce department to strategically expand the digital business footprint within the Malaysian market.
- Partner with the product marketing team to plan and execute full-funnel digital campaigns that guide customers from initial awareness through to conversion.
- Engage regularly with the global headquarters’ digital marketing team to exchange best practices, share knowledge, and implement globally aligned strategies.
- Manage relationships with media agencies and vendor partners to optimise campaign delivery and resource allocation.
- Report on campaign results and strategic progress to management, the marketing director, and other relevant departments within the organisation.
- Set clear goals for your team while guiding them towards achieving ambitious sales targets through effective coaching and mentorship.
- Foster professional development among team members by providing education in digital marketing specialisms and supporting their career progression.
What you bring:
To excel as Digital Marketing Manager – Retail, you will bring a wealth of hands-on experience from previous roles where you have successfully driven customer acquisition efforts for e-commerce businesses or large-scale websites. Your ability to interpret complex datasets allows you to uncover valuable insights that inform smarter campaign decisions.You are adept at juggling multiple projects simultaneously without compromising quality or timelines—a skill honed through years of project management responsibility. As someone who thrives on collaboration, your interpersonal skills enable you to build strong relationships not only within your immediate team but also across departments such as e-commerce operations or product marketing.
Your fluency in English ensures smooth communication whether reporting results or coordinating cross-border initiatives. Ideally, you are comfortable navigating various analytics platforms as well as ad management tools commonly used in today’s retail sector.
A passion for both online innovation and traditional marketing methods rounds out your profile—making you uniquely equipped to bridge gaps between different facets of modern retail strategy.
- At least five years’ experience in digital performance marketing within either client-side or agency environments, demonstrating a proven track record of successful campaign execution.
- Extensive background in customer acquisition strategies specifically tailored for e-commerce websites or online platforms.
- Exceptional analytical abilities paired with proficiency in using data-driven insights to inform strategic decisions across multiple channels.
- Demonstrated project management skills with experience overseeing several concurrent projects from inception through completion.
- Previous experience managing teams within a fast-evolving digital landscape, including setting goals and mentoring junior staff members.
- Excellent communication skills—both written and verbal—in English, enabling effective collaboration across diverse teams locally and internationally.
- (Nice to Have) Experience developing end-to-end strategies encompassing planning, execution, review, and optimisation within digital marketing contexts.
- (Nice to Have) Familiarity with analytics tools such as Google Analytics or Search Console for monitoring web performance metrics.
- (Nice to Have) Hands-on experience using advertising platforms like Google Ads Manager, Facebook Manager, TikTok Ads or similar systems for campaign management.
- (Nice to Have) Exposure to mass marketing or offline marketing techniques alongside core digital competencies.
What sets this company apart:
This organisation stands out as a leader in the retail sector thanks to its unwavering commitment to employee development and inclusive teamwork. Here you’ll find a culture built on collaboration—where ideas are freely shared between local experts and global counterparts alike.The company places great emphasis on nurturing talent at every level; whether it’s through structured training programmes or informal knowledge exchanges with international colleagues. Employees benefit from flexible working opportunities designed around personal wellbeing as much as professional achievement.
With access to cutting-edge technology platforms plus ongoing support from experienced mentors, you’ll be empowered not just to meet targets but also grow into a recognised authority within your field. The company’s dedication to responsible business practices further ensures that your contributions have lasting positive impact on both customers’ lives and broader communities served by the brand.
What's next:
If you are ready to take your career in digital marketing to new heights within an inspiring retail environment that values teamwork and personal growth, this is your chance!
Apply today by clicking on the link provided—your next rewarding challenge awaits.
Do note that we will only be in touch if your application is shortlisted.
Agensi Pekerjaan Robert Walters Sdn BhdBusiness Registration Number : 729828-T
Licence Number : JTKSM 423C
Kuala Lumpur
About the Role
As the Marketing Manager, you will be responsible for building and executing integrated marketing strategies that align with the company’s business goals. This senior role requires both strategic foresight and hands-on execution...
JAC Recruitment MalaysiaAmpang Jaya, 8 km from Kuala Lumpur
Company and Job Overview
A rapidly growing, technology-driven organization is seeking an innovative and strategic Marketing Manager to join its dynamic team and contribute to its continued success. In this role, you will lead the development...
AirAsia XKuala Lumpur
Job Description
• Location: AirAsia, RedQ
• Department: Aviation Commercial
• Entity: AirAsia
• Status: Full time
YOUR ROLE AS A MARKETING MANAGER:
Results-driven and strategic Marketing Manager to lead the planning, development...