[ref. f73088517] SEO/SEM Specialist - Kuala Lumpur

Job Description

Are you passionate about making websites rank and thrive in search engines? At Edense, we’re looking for a Senior SEO Specialist to lead and execute data-driven SEO strategies that boost visibility, drive traffic, and generate real results for our clients.

You’ll work alongside our content, web, and performance marketing teams to grow organic presence across various industries. From deep keyword research to advanced technical SEO, you'll own the full SEO process.

• Conduct in-depth keyword research and competitor analysis to identify high-potential SEO opportunities.
• Implement and optimize on-page SEO elements (title tags, meta descriptions, headers, internal linking, image optimization, etc.)
• Develop and manage off-page SEO strategies including link building, digital PR, and outreach campaigns.
• Write SEO blog articles and off-page backlink content based on targeted keywords and content strategy.
• Perform regular technical SEO audits, fixing issues related to crawlability, indexing, mobile optimization, page speed, and structured data.
• Track, analyze, and report on SEO performance using tools such as Google Analytics, Search Console, SEMrush, Ahrefs, etc.
• Ensure all SEO activities are geared towards ranking keywords on the first page of search results.
• Stay updated on latest SEO trends, algorithm changes, and industry practices to maintain competitive advantage.
• Provide SEO strategy and consultation during client onboarding and website projects.
• Job Requirements
• Minimum 2–3 years hands-on experience in SEO (agency or in-house).
• Proven ability to rank keywords in top search positions across competitive industries.
• Strong understanding of on-page, off-page, and technical SEO.
• Familiar with tools such as Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, or similar.
• Experience writing SEO-optimized content for blog and backlinks.
• Knowledge in HTML/CSS basics, site structure, and schema markup is a bonus.
• Excellent analytical skills with the ability to translate data into actionable strategies.
• Strong communication and writing skills with attention to detail.
• Bonus: Experience working with CMS platforms like WordPress, Shopify, or Webflow.
• A proactive mindset with a growth-driven attitude.