Senior Business Development Executive – Events, Programs & Accreditation

Role Overview:

The Senior Business Development Executive will play a pivotal role in growing Xsolla Curine Academy’s commercial and institutional presence. The core focus areas include:

• Monetizing XCA’s 15,000 sqft event space
• Increasing student enrolments through active sales support
• Managing strategic engagements with accreditation bodies and government-linked agencies
• This role is instrumental to XCA’s long-term revenue and credibility-building efforts.

Key Responsibilities:

• Promote and manage rental of XCA facilities, including the 100+ pax auditorium and 70-seat computer labs
• Develop and refine rental packages with add-ons (AV, refreshments, tech support, etc.)
• Secure partnership deals with external event organizers, corporates, training providers, and NGOs
• Oversee booking logistics, scheduling, usage documentation, and post-event feedback
• Maintain a professional marketing kit showcasing key events (e.g., Growth Charger, Sui Initiative, ESG Workshop)

• Drive enrollment for diploma programs, short courses, and workshops
• Engage walk-in visitors, event attendees, and school outreach participants to qualify leads
• Work closely with the marketing team on campaign execution and lead tracking tools
• Support corporate outreach for bulk training or upskilling opportunities

• Manage proactive communication with MQA (Malaysia Qualifications Agency), JPK, MDEC (Digital initiatives & MD status), Yayasan Peneraju (Grants, sponsorships), Ministry and university partners
• Coordinate documentation, submissions, and meeting follow-ups for certification/grant processes
• Identify new funding opportunities or recognition schemes that can enhance student pathways

• Maintain CRM to track space leads, partner engagement, and enrollment conversion
• Produce monthly reports on event occupancy, revenue targets, and BD pipeline metrics
• Collaborate across academic, marketing, and admin teams for seamless execution of events and programs

Ideal Candidate Profile:

• 3–6 years in business development, partnerships, or event/commercial sales
• Strong communication and relationship-building skills
• Experience in education, training, or public sector engagement is a plus
• Familiarity with CRM systems and reporting tools (e.g., Google Sheets, Notion, HubSpot)
• Ability to work independently, meet targets, and represent the brand externally

Compensation & Incentives:

Annual Target Example: RM650K in revenue = RM32.5K bonus (5%)