Digital Marketing
Pacific Grand Holidays Sdn Bhd Petaling Jaya Full-time
Proficiency in reading and typing in both English and Mandarin (Traditional and Simplified) is required
- Available to work full-time either:
- Morning shift: Monday to Friday, 7:00 AM – 4:00 PM, or
- Night shift: Tuesday to Saturday, 12:00 AM – 9:00 AM
- Basic knowledge of content creation and copywriting
- Strong understanding of digital advertising platforms
- Familiarity with SEO, SEM, and website analytics tools
- Experience managing social media accounts and content calendars
- Analytical mindset with strong attention to detail and data interpretation skills
- Familiarity with tools such as Mailchimp, Canva, or similar platforms is an advantage
- Good communication and teamwork skills
- Ability to manage multiple campaigns independently and meet deadlines
- Diploma or Degree in Marketing, Digital Marketing, Business, or a related field
- Minimum of 2 years of experience in digital marketing (experience in the travel industry is an advantage)
- Plan, execute, and optimize digital marketing campaigns across platforms such as Facebook, Instagram, Google, YouTube, and TikTok
- Manage and monitor paid advertising campaigns (Meta Ads, Google Ads) to achieve performance targets (CTR, CPC, and conversions)
- Create and schedule engaging content for social media platforms
- Analyze campaign performance using tools such as Google Analytics and Meta Business Suite, and provide actionable insights
- Work closely with the design and sales teams to deliver creative materials in line with campaign schedules and deadlines
- Manage company website content, landing pages, and basic SEO optimization
- Conduct market research and competitor analysis to identify trends and opportunities
- Manage email marketing campaigns using platforms such as Mailchimp or similar tools
- Track and report on KPIs, and prepare regular performance reports for management
- Stay up to date with the latest digital marketing trends, tools, and platform updates
- Annual Leave
- EPF
- SOCSO
- Supportive team environment with hands-on learning exposure
- Career development opportunities in the travel industry
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