Brand manager - personal care
Kuala Lumpur
About the Company
Our client is a leading global player in the consumer health and personal care industry, known for delivering high-quality and scientifically backed products. With a strong presence in Malaysia and regional markets, the company is committed to promoting wellness and healthy living through its diverse portfolio.They offer a dynamic environment for brand builders, championing agility, creativity, and results-driven thinking.
About the Role
We are seeking an experienced Brand Manager to lead brand strategy, marketing execution, and commercial performance for a portfolio of established consumer products. This role plays a pivotal part in shaping brand equity, launching innovations, and driving sustainable growth in a highly competitive category.You will be responsible for leading brand growth and working closely with cross-functional teams to ensure marketing excellence.
Key Responsibilities ...- Lead brand planning and execution across ATL, BTL, digital, and in-store channels to build brand love.
- Manage the full lifecycle of New Product Development (NPD) and portfolio innovation, including launch strategies and go-to-market execution.
- Develop strong brand positioning based on deep consumer insights, market trends, and competitor analysis.
- Monitor brand performance, generate business reviews, and recommend strategic growth initiatives.
- Oversee A&P budget allocation and track the effectiveness and ROI of marketing investments.
- Collaborate with cross-functional teams, such as regulatory, supply chain, and sales, to align on key initiatives.
- Lead external agency relationships, including creative, media, and P.R. partners, to ensure high-quality outcomes.
- Degree in Marketing, Business, or a relevant field.
- 6-8 years of brand management experience in FMCG, ideally within the personal care category.
- Strong commercial mindset with experience in data-driven brand strategy and understanding of retail dynamics.
- Proven track record in leading 360° campaigns and successful new product launches.
- Excellent analytical, leadership, and communication skills.
- Strong stakeholder and project management abilities.
- Proficiency in Microsoft Office, especially PowerPoint and Excel, for performance tracking and reporting.
- skills
- qualifications
- education
Bachelor Degree
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KOLHUBKuala Lumpur
We are looking for a strategic and creative Brand Manager to lead the brand direction, positioning, product launch, marketing campaigns, retail support, and brand growth for our wellness and lifestyle brands.
• Develop brand strategy, positioning...
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