Nightshift Mandarin Social Media Marketer
Manage and maintain the company’s social media platforms (e.g., Facebook, Instagram), ensuring timely and accurate content updates.
Plan and execute engaging social media campaigns in line with the company’s marketing strategy to enhance brand awareness and user engagement.
Independently create and edit high-quality Chinese-language content, including but not limited to articles, posts, image captions, and video scripts, ensuring alignment with brand identity and target audience preferences.
Monitor social media trends and competitor activities, analyze data, and provide optimization recommendations to improve marketing performance.
Actively engage with followers by responding to comments and direct messages, fostering a positive community relationship to boost user loyalty.
Utilize social media analytics tools to generate regular reports, evaluate campaign effectiveness, and adjust strategies based on data insights.
Collaborate closely with internal teams (e.g., Marketing, Sales) to ensure social media content aligns with overall marketing initiatives.- Develop and execute social media strategies in Mandarin to enhance brand awareness and engagement within the target market.
- Create compelling and shareable content in Mandarin, including text, images, and videos, tailored to various social media platforms such as WeChat, Weibo, and Douyin.
- Manage and maintain the company's Mandarin social media accounts, ensuring consistent branding and timely updates.
- Monitor social media trends, competitor activities, and audience feedback in the Mandarin-speaking market to identify opportunities and optimize content strategies.
- Engage with the online community by responding to comments, messages, and inquiries in Mandarin, fostering positive relationships and building brand loyalty.
- Analyze social media performance using analytics tools to track key metrics, identify areas for improvement, and report on campaign effectiveness in Mandarin and English.
- Collaborate with the marketing team to integrate social media campaigns with other marketing initiatives, ensuring a cohesive and impactful brand presence.
- Annual Leave
- EPF
- Health Insurance
- Medical Leave
- SOCSO