Marketing manager - fmcg personal care - Kuala Lumpur

placeKuala Lumpur calendar_month 

About the Company

Our client is a leading FMCG company with a strong presence in the personal care category across Asia. Known for their commitment to innovation and quality, the company owns a range of well-loved brands that have built deep loyalty among consumers.

With a focus on modernization, the company continues to invest in high-impact marketing to grow their market share.

About the Role

We are seeking a hands-on and strategic Marketing Manager to lead a dynamic grooming portfolio. You will be responsible for brand growth, product innovation, and campaign leadership for two flagship grooming brands, working closely with the Marketing Director and a team of 8 talented marketers.

This role plays a pivotal part in driving both top-line growth and brand equity in a highly competitive category.

Key Responsibilities
  • Lead the development and execution of brand strategies and annual marketing plans for the grooming portfolio.
  • Champion new product development, from concept to launch, in partnership with R&D and cross-functional teams.
  • Deliver effective 360° campaigns across ATL, BTL, and digital platforms to build brand love and drive consumer engagement.
  • Analyze market and consumer data to generate actionable insights and strategic recommendations.
  • Manage the A&P budget effectively and track ROI on marketing investments.
  • Collaborate with commercial and sales teams to align brand strategies with go-to-market and channel plans.
  • Build and mentor a high-performing team of 6-8 direct reports, fostering a culture of collaboration and excellence.
  • Act as the key liaison with agencies (creative, media, digital, P.R.) to ensure strong execution of brand campaigns.
  • Lead regular performance reviews and brand health check-ins with senior leadership.
Requirements
  • Bachelor’s Degree in Marketing, Business Administration, or related field.
  • 7–10 years of experience in FMCG marketing, preferably in personal care or grooming categories.
  • Proven track record in leading brand campaigns and successful new product launches.
  • Strong experience in people management and cross-functional leadership.
  • Strong commercial acumen and understanding of Malaysian retail dynamics.
  • Excellent communication, stakeholder engagement, and agency management skills.
  • skills
no additional skills required
  • qualifications
no additional qualifications required
  • education

Bachelor Degree

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