Marketing manager - fmcg personal care - Kuala Lumpur
Kuala Lumpur
About the Company
Our client is a leading FMCG company with a strong presence in the personal care category across Asia. Known for their commitment to innovation and quality, the company owns a range of well-loved brands that have built deep loyalty among consumers.With a focus on modernization, the company continues to invest in high-impact marketing to grow their market share.
About the Role
We are seeking a hands-on and strategic Marketing Manager to lead a dynamic grooming portfolio. You will be responsible for brand growth, product innovation, and campaign leadership for two flagship grooming brands, working closely with the Marketing Director and a team of 8 talented marketers.This role plays a pivotal part in driving both top-line growth and brand equity in a highly competitive category.
Key Responsibilities- Lead the development and execution of brand strategies and annual marketing plans for the grooming portfolio.
- Champion new product development, from concept to launch, in partnership with R&D and cross-functional teams.
- Deliver effective 360° campaigns across ATL, BTL, and digital platforms to build brand love and drive consumer engagement.
- Analyze market and consumer data to generate actionable insights and strategic recommendations.
- Manage the A&P budget effectively and track ROI on marketing investments.
- Collaborate with commercial and sales teams to align brand strategies with go-to-market and channel plans.
- Build and mentor a high-performing team of 6-8 direct reports, fostering a culture of collaboration and excellence.
- Act as the key liaison with agencies (creative, media, digital, P.R.) to ensure strong execution of brand campaigns.
- Lead regular performance reviews and brand health check-ins with senior leadership.
- Bachelor’s Degree in Marketing, Business Administration, or related field.
- 7–10 years of experience in FMCG marketing, preferably in personal care or grooming categories.
- Proven track record in leading brand campaigns and successful new product launches.
- Strong experience in people management and cross-functional leadership.
- Strong commercial acumen and understanding of Malaysian retail dynamics.
- Excellent communication, stakeholder engagement, and agency management skills.
- skills
- qualifications
- education
Bachelor Degree
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