Marketing & Communications (Marcom) Manager

To succeed in this role, you’ll need to bring:

• Solid marketing experience — ideally 3+ years in marketing communications, preferably within the healthcare, wellness, or retail services sectors.
• A strong command of both digital and traditional marketing channels, with proven success in managing end-to-end campaigns.
• Excellent communication skills in English, with Mandarin or a third language proficiency preferred to effectively engage Mandarin-speaking audiences.
• A degree in Marketing, Business, or a related discipline.
• Leadership and project management strength — you’re organized, detail-oriented, and can lead a team while juggling multiple priorities.
• A data-savvy mindset — you understand how to measure performance, optimize for cost per lead/conversion, and apply insights for continuous improvement.
• A highly proactive and resourceful attitude, always willing to get hands-on to drive results.
• Comfort working under pressure and within short timelines — you're resilient, responsive, and adaptable.
• Proficiency with social media platforms, marketing tools, and campaign tracking technologies.
• A strong sense of ownership, accountability, and results orientation — you don’t just plan, you deliver.

• Chiropractic First Malaysia, a leading provider in chiropractic care, is looking for a strategic and hands-on Marcom Manager to drive our brand presence and patient acquisition efforts.
• We’re looking for a driven, strategic, and hands-on Marcom professional who thrives in a fast-paced environment and is passionate about making a real impact in the healthcare space.

If you're a creative thinker with strong leadership instincts and a knack for executing high-performing campaigns, we want to hear from you!

• Lead the development and execution of integrated marketing strategies to support new patient acquisition and brand growth.
• Oversee creation and implementation of marketing materials, digital campaigns, promotional activities, and events such as roadshows, health talks, and corporate outreach programs.
• Collaborate with Operations and clinic teams to ensure alignment with business KPIs and brand objectives.
• Drive patient education, engagement, and retention through consistent messaging and value-driven communication.
• Manage and mentor a team of marketing executives to deliver high-quality campaigns and projects on time and within budget.
• Analyze performance metrics such as cost per lead and cost per conversion; provide data-driven recommendations for improvement.
• Maintain a strong understanding of industry trends, competitive landscape, and patient behavior to inform strategy and execution.
• Comprehensive Employee InsuranceReceive full medical coverage designed to support your health and well-being.
• Free Chiropractic Treatment for StaffEnjoy complimentary chiropractic care as part of our commitment to your wellness.
• Supportive, Health-Focused Work CultureJoin a purpose-driven team that values both personal and professional well-being.