Social Media & Digital Marketing Executive - Kajang

• Educational Background: A Bachelor's degree in Marketing, Advertising, Communications, or a related field that has equipped you with a solid foundation in digital marketing principles.
• Digital Marketing Expertise: Strong understanding of social media marketing best practices and the ability to create compelling content that resonates with target audiences.
• Analytical Skills: Excellent problem-solving abilities and a data-driven approach to decision-making, ensuring optimal campaign performance.
• Communication Skills: Strong interpersonal and communication skills, with the ability to build and maintain relationships with diverse stakeholders.
• Project Management: Demonstrated ability to manage multiple projects and prioritize tasks effectively in a fast-paced environment.
• Technical Proficiency: Experience with digital marketing and social media analytics tools such as Adobe Analytics, Salesforce, or similar platforms.
• At least 3 years of experience in social media management and digital marketing.
• Proficiency in social media platforms, Google Analytics, SEO tools, and ad managers.
• Strong content creation skills, including copywriting; graphic design and video editing are a plus.
• Experience with email marketing platforms such as Mailchimp, HubSpot, or Klaviyo.
• Analytical mindset with the ability to interpret data and adjust strategies accordingly.
• Creative, organized, and able to multitask in a fast-paced environment.
• Fluency in English, Mandarin, or Cantonese, with strong written and verbal communication abilities is a MUST.
• Possession of Meta Blueprint certification is advantageous but not required.

We’re looking for a creative and results-driven Social Media & Digital Marketing Executive to join our team and help grow our brand’s online presence, engage audiences, and drive marketing success.

• As a Social Media & Digital Marketing Specialist, you will be responsible for developing, implementing, and optimizing our digital marketing strategies across social media platforms, email campaigns, SEO, and paid advertising.
• You will work closely with the marketing team to enhance brand awareness, generate leads, and increase customer engagement.

• Develop and execute a comprehensive social media strategy to increase brand visibility, engagement, and drive business growth.
• Create, curate, and manage high-quality content (posts, videos, graphics) for platforms such as Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube, ensuring brand consistency and audience appeal.
• Monitor and analyze social media performance using tools like Google Analytics, Meta Business Suite, Hootsuite, or Sprout Social.
• Design and manage paid advertising campaigns (Facebook Ads, Google Ads, LinkedIn Ads) to drive traffic, conversions, and generate leads for the company website.
• Optimize SEO strategies, including keyword research, on-page SEO, and backlinking to improve organic search rankings.
• Plan and execute email marketing campaigns, including newsletters, drip campaigns, and automated workflows.
• Engage with followers by responding to comments and messages and foster community growth.
• Stay updated on the latest digital marketing trends, algorithm changes, and competitor strategies.
• Collaborate with the sales team, designers, content creators, and influencers to develop targeted lead-generation campaigns aligned with overall business objectives.
• Track key performance indicators (KPIs) and provide regular reports on campaign performance.
• Utilize data-driven insights to analyze campaign results and make strategic decisions to optimize outcomes.
• Build and maintain strong relationships with key stakeholders to ensure effective collaboration and alignment on marketing initiatives.

• Competitive salary and attractive benefits package
• Opportunity to work in a creative and collaborative environment
• Clear path for career growth and professional development
• Annual leave entitlement
• Medical leave provided
• Staff insurance coverage
• Birthday celebrations for team members
• Contributions to EPF, SOCSO, and EIS