Marketing Officer - Ampang Jaya - ref. b71273919
Wong & Kuay Dental Group Sdn Bhd Ampang Jaya Full-time
Minimum education: SPM and above
- Language required: English, Bahasa Malaysia, Mandarin
- Required skills: Marketing Strategy, Digital Marketing, Social Media Management
- Fresh graduates are encouraged to apply
- Basic Canva / CapCut editing for quick content production
- Google Ads/Facebook Ads basic setup and monitoring
- Basic SEO understanding for improving web visibility
- Handle online inquiries (WhatsApp, website, Facebook/Instagram DMs, Google Reviews)
- Follow up with leads, prospects, and lost patients
- Coordinate patient appointments generated via online channels
- Provide polite, consistent, and on-brand customer communication
- Escalate complaints or sensitive issues to the relevant clinic/department
- Educate and guide front desk receptionists on handling complaints and customer service professionally
- Make outbound calls to follow up with inquiries, upsell treatments, and reactivate lapsed patients
- Maintain and update CRM/contact list
- Track call outcomes and patient responses
- Work closely with the operational team for appointment slot management
- Plan, create, and post consistent content (FB, IG, TikTok, etc.)
- Collaborate with designers/clinics for photo/video content
- Monitor ad performance (boosted posts, paid campaigns)
- Work with agency/freelancer if needed for ad optimisation
- Schedule posts and maintain social media calendar
- Assist Marketing Director in launching monthly promotions
- Prepare promotional materials (banners, flyers, e-posters)
- Ensure all clinics are aware and aligned with ongoing promotions
- Track campaign effectiveness (leads generated, conversion rates)
- Ensure consistent brand voice and message across all platforms
- Draft captions and content aligned with the brand image
- Help in preparing testimonials, before-after success stories (with patient consent)
- Observe and report competitor pricing, promotions, and ad trends
- Identify potential areas to improve patient engagement
- Generate basic marketing reports weekly/monthly (e.g. number of inquiries, conversion rate, ad spend vsreturn)
- Work closely with Finance & Ops for performance tracking
- Liaise with clinics to gather photos/videos/testimonials
- Collect patient feedback for internal improvement
- Support internal branding (e.g., staff highlights, festive greetings)
- EPF
- SOCSO
- EIS
- Annual Leave
- Allowance
- Yearly Bonus
- Comission
- Allowance
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