Digital Marketing Executive (Content Strategist) Mandarin Speaker

A leading digital marketing company is on the lookout for Digital Marketing Executive (Content Strategist) specializing in crafting compelling content strategies, optimizing brand messaging, and driving engagement across digital platforms through SEO-driven blogs, social media, email campaigns, and web content

• Develop and implement the overall digital marketing strategy that include content creation and campaign distribution schedules.
• Collaborate with the marketing team to brainstorm and create unique content concepts and come out with copywriting for the approved ideas
• Keep up-to-date with our audience’s preferences and proactively suggest new campaigns by developing high-quality and engaging content
• Liaise with the Marketing, Ads, Designer team to ensure alignment with brand guidelines and ideation of campaign
• Stay up-to-date with digital technologies developments
• Analyse campaign performance and content effectiveness using various analytics tools and cross check all the creative outcome
• Ensure timely delivery of content and alignment with marketing campaign initiatives.
• Proficiency in both Mandarin and English. Cantose proficency may apply.
• Bachelor's degree or equivalent (CGPA 3.0 and above)
• 1-3 years of experience in the Marketing field are welcomed.
• Fresh Graduates with internship experience in marketing agency/field are also encouraged to apply
• At least 1 year of experience with social media management, content creation and ideation.
• Candidates with video editing, shooting, and graphic design skills will have an added advantage.
• Strong written and verbal communication skills, along with the ability to collaborate effectively, are highly valued.

Keen individuals may reach me at yalni.v@cxlgroup.com