Digital Marketing Executive (Performance Marketing) – Health & Wellness

About Us

We are a fast-growing health & wellness digital platform and distributor, connecting people to trusted preventive care, medical tourism, and wellness products. With partnerships across healthcare and lifestyle industries, our mission is to scale impactful wellness solutions through technology and data-driven marketing.

• Run and optimize paid ad campaigns (Meta, Google, YouTube, Xiaohongshu, LinkedIn) with ROI focus.
• Execute SEO strategies and content marketing to boost organic reach and conversions.
• Track, analyze, and report weekly KPIs (ROAS, CTR, CPC, conversions) to improve performance.
• Create campaign visuals using Canva, Photoshop, or AI tools.
• Ensure consistent brand messaging across channels.
• Support new product launches, partnerships, and merchant campaigns with strong execution.

• Strong passion and interest in the health & wellness industry.
• Hands-on experience in performance marketing, SEO, and content optimization.
• Data-driven mindset: able to interpret analytics and improve campaigns.
• Responsible, consistent, and independent — you own your campaigns end-to-end.
• Organized and detail-oriented, with proven follow-through.
• Bonus: Experience in healthcare, wellness, or e-commerce.
• Advantage: Meta/Google Ads certifications.
• Must be based in Klang Valley and open to in-office work.

What You’ll Get

✅ Performance Commissions: Incentives for achieving campaign results

✅ Growth opportunities in a fast-scaling health & wellness platform

• Job Type: Full-Time (In-Office, Pavilion Embassy)
• Location: Pavilion Embassy, Jalan Ampang (MRT/LRT accessible)

• Plan and execute all performance marketing campaigns, including SEM, paid social, display, email, and search advertising.
• Strategize and run omni-channel campaigns to achieve business objectives: lead generation, conversions, and awareness.
• Measure and report campaign performance against ROI and KPIs (ROAS, CTR, CPC, conversions).
• Identify trends, generate insights, and optimize spend and performance accordingly.
• Brainstorm and test new growth strategies for digital-led campaigns.
• Plan, execute, and measure A/B tests and conversion experiments.
• Collaborate with internal teams to create integrated digital solutions across web, mobile, and social.
• Evaluate customer journeys and optimize user funnels.
• Coordinate with agencies and vendor partners when required.
• Stay updated on emerging technologies and propose adoption of best practices.

• BS/MS degree in Marketing, Communications, or a related field (fresh grads with strong records are welcome).
• Distinction (A) in SPM Mathematics (or equivalent) is a plus.
• Proven working experience in digital marketing / digital media buys preferred.
• Hands-on experience with Meta Ads, Google Ads, Xiaohongshu, and LinkedIn Ads.
• Demonstrable ability to design, execute, and manage campaigns across SEM, social, email, and display advertising.
• Strong analytical mindset: able to track KPIs, interpret analytics, and optimize campaigns.
• Experience with Google Analytics, heatmaps, or other analytics tools.
• Knowledge of A/B testing and conversion rate optimization.
• Creative problem solver with the ability to craft campaigns that engage, inform, and convert.
• Up-to-date with digital marketing trends, tools, and measurement techniques.
• Passionate about the health & wellness industry and eager to grow in this field.