Content Creator/Digital Marketing Executive

apartmentLips Carpenter placeKuala Lumpur scheduleFull-time calendar_month 

Are you a savvy content creator who loves TikTok and XiaoHongShu, enjoys being in front of the camera, and has a strong can-do attitude?

We’re looking for someone who is organised, proactive, and able to manage their own work well while creating engaging social media content.

Lips Carpenter is a growing clean beauty brand known for our personalised lip care and cosmetics, loved by customers across Malaysia and Singapore.

Job Scope

Content Creation
  • Create and edit short-form videos for TikTok and XiaoHongShu
  • Film high-quality product and lifestyle content for social media and marketing use
  • Research trends and develop engaging content ideas
  • Manage TikTok and XiaoHongShu content end-to-end, including brainstorming ideas, planning content, scheduling and posting
Creator & Affiliate Management
  • Source and reach out to creators and affiliates for TikTok and XiaoHongShu collaborations
  • Manage the creator / affiliate pipeline and ensure monthly collaboration KPIs are met
  • Coordinate collaborations, track deliverables, monitor performance and report insights to the team

Mindset

We are a small and fast-moving team. We’re looking for someone with a proactive mindset and strong sense of ownership — someone who is resourceful, takes initiative, and takes pride in delivering great work.

What We’re Looking For
  • Strong interest in TikTok and XiaoHongShu content creation
  • Comfortable filming and appearing on camera
  • Good sense of hooks and short-form storytelling
  • Highly organised and able to manage multiple tasks independently
  • Able to communicate well in Chinese and English
  • Experience editing videos using CapCut or similar tools
  • Previous content creator experience is a strong advantage
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