Internship Digital Content & Social Media Assistant

Key Responsibilities:

1. Content Creation & Storytelling

• Develop and engage in the form of video content (Instagram, TikTok, Xiaohongshu)
• Script, film and edit multimedia content
• Apply creative storytelling techniques to capture audience attention

1. Social Media and Campaign Execution

• Plan and schedule social media posting across multiple platforms
• Manage and optimize content for different audiences and markets
• Support website content updates and digital publishing
• Stay updated with current digital marketing trends and social media best practices

1. Analyze Content Performance

• Track content performance (e.g. views, engagement, conversions)
• Identify trends and recommend improvements
• Assist in building dashboards and structured workflows

1. Strategy and Innovation

• Research global trends and content platform direction
• Contribute ideas for campaign growth and content direction
• Explore automation tools to improve efficiency
• Collaborate with the marketing team to develop creative content strategies
• Assist in executing e-marketing campaigns including email marketing and online promotions

Requirements:

• Possesses basic skills in:
• Content creation
• Knowledge of photo / video editing tools
• Graphic design
• Data analysis & digital tools
• Familiar with social media platforms (Instagram, TikTok, Xiaohongshu, etc.).
• Creative mindset with attention to detail.
• Able to work independently and meet deadlines.