[ref. w700824] Digital Marketing & Ecommerce Executive (Content + Video + Shop Management)

We’re looking for a creative and data-driven Digital Marketing & Ecommerce Executive to grow and manage our online presence. You’ll be responsible for creating engaging content (especially video), running digital campaigns, and managing our ecommerce platforms (Shopee, Lazada, website, etc.). This role is ideal for someone passionate about beauty, skincare, storytelling, and e-commerce strategy.

Responsibilities:

• Develop short-form video content for TikTok, Instagram Reels, YouTube Shorts, and ads
• Write compelling copy for social posts, product descriptions, and landing pages
• Collaborate with the creative team on campaigns and brand storytelling
• Shoot/edit videos or work with editors to produce high-quality content

• Plan and execute paid advertising campaigns (Meta, Google, TikTok)
• Analyze campaign performance and adjust strategy to meet KPIs (ROAS, CTR, engagement)
• Create and manage email marketing campaigns (newsletters, product launches)

• Manage product listings, stock updates, and promotions on Shopee, Lazada, and the website
• Coordinate campaigns with e-commerce partners (e.g. double-digit sales, vouchers)
• Monitor customer reviews and ensure excellent online brand presence
• Work with operations/logistics to ensure smooth order processing
• Bachelor’s degree in Marketing, Communications, Business, or related field
• at least 1 year of experience in digital marketing, e-commerce, or content creation
• Experience managing Shopee, Lazada, and/or Shopify platforms
• Familiarity with Meta Ads Manager, Google Ads, and TikTok Ads
• Hands-on experience with video creation/editing (CapCut, Adobe Premiere, Canva, etc.)
• Excellent copywriting and storytelling skills, especially for social media