Marketing Executive - Klang

Job Overview

The Marketing Executive plays a critical role in planning, executing, and optimizing digital marketing initiatives to support lead generation, audience engagement, and business growth. This role bridges creative content development and data-driven performance analysis to support Mindsful Solutions’ multi-brand marketing needs across the digital learning ecosystem.

Qualifications and Requirements

Required:

• Degree or Diploma in Marketing, Communications, Digital Media, or a related field.
• 1–3 years of hands-on experience in digital marketing, either in-house or agency-side.
• Proficient in using digital marketing platforms such as Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and Google Analytics (GA4).
• Strong working knowledge of SEO and SEM principles, UTM tracking, and performance metrics (CTR, CPC, conversion rate).
• Familiarity with marketing automation platforms such as Zoho Campaigns or equivalent.
• Excellent command of English in both written and verbal communication.
• Language required : English and Bahasa Malaysia.

Preferred:

• Experience managing B2B & B2C campaigns, particularly in the eLearning and EdTech industry.
• Exposure to event marketing (e.g., webinars, workshops, masterclasses).
• Portfolio or samples of campaign assets, content writing, or ads.
• Knowledge of basic design tools such as Canva or Adobe Photoshop and Video Editing for content visual creation.
• Comfortable working in a fast-paced, multi-brand environment with collaborative teams.

• Plan and execute B2B-focused digital campaigns for LearnTech programs targeting corporate clients, HR professionals, and L&D decision- makers across email, LinkedIn, and industry-specific channels.
• Create and manage content assets (e.g., brochures, landing pages, sales enablement materials) that position LearnTech offerings as strategic solutions in digital learning and talent development.
• Monitor and optimize paid campaigns on platforms such as Google Ads and LinkedIn Campaign Manager to drive quality leads and increase campaign ROI for learning tech and SaaS-based products.
• Manage Zoho Marketing Automation workflows, ensuring segmentation, lead scoring, and nurturing flows are optimized for B2B conversion funnels.
• Support multi-brand events and webinars by leading content rollout, pre- event engagement, post-event surveys, and data handover to sales teams for follow-up actions.
• Collaborate with product and sales teams to align messaging with brand positioning, campaign objectives, and the specific value propositions of LearnTech and other platform-based offerings.

Core Competencies Required

• Demonstrates practical understanding of keyword research, on-page SEO, and SEM strategies using tools like Google Ads, Search Console, and keyword planners to boost organic and paid visibility.

• Applies data-driven decision-making by analyzing campaign results across Google Ads, LinkedIn, Meta, and GA4 to continuously improve ROI and lead quality.

• Able to manage end-to-end marketing for both virtual and in-person events, including campaign planning, audience targeting, promotion, registration, and post-event reporting.

• Skilled in developing persuasive and brand-consistent content for landing pages, paid ads, email nurtures, and event comms tailored to various stages of the B2B buyer journey.

• Proficient in using Zoho or similar platforms to build lead generation flows, scoring mechanisms, and nurturing sequences that support MQL conversion and sales readiness.
• Dental and Medical Benefits.
• Professional Development and Training Opportunities.
• Regular Working Hours from Monday to Friday.
• Dress Code – Smart Casual (T-shirt and Jeans) in Office and Formal Wear when Meeting Customer.