Digital Marketing Specialist
iCafe Solutions Sdn Bhd Seberang Perai Full-time
Plan, execute, and optimize digital marketing campaigns across platforms (e.g. Facebook, Instagram, Google Ads)
- Create high-quality, conversion-focused content including ad copy, visuals, and short-form videos
- Ensure consistent brand identity across all marketing materials and campaigns
- Conduct market research, competitor analysis, and trend monitoring to guide content strategy
- Analyze campaign performance (CPL, qualified leads, conversion rate) and continuously improve results
- Manage incoming leads and ensure proper qualification, filtering out low-quality or irrelevant enquiries
- Maintain and organize CRM database, including segmentation and lead tracking
- Execute retargeting strategies (Custom Audiences, Lookalike Audiences, etc.) to maximize conversions
- Collaborate with the sales team to improve lead quality and conversion outcomes
- Utilize AI tools to generate content ideas, test variations, and improve marketing efficiency
- Diploma or Degree in Marketing, Business, Communications, or related field
- 1–3 years of experience in digital marketing, performance marketing, or similar role
- Strong understanding of social media advertising and content strategy
- Good design sense with knowledge of layout, color, typography, and visual hierarchy
- Strong copywriting skills with ability to write engaging and localized content (Malaysia market)
- Data-driven mindset with ability to analyze campaign performance and metrics
- Experience in lead generation, funnel thinking, and conversion optimization
- Familiar with CRM systems and basic database management
- Knowledge of retargeting strategies and audience segmentation
- Comfortable using AI tools (e.g. ChatGPT, image/video generation tools) to enhance productivity
- Proactive, detail-oriented, and able to work independently
- Annual Leave
- Medical and Hospitalisation Leave
- EPF
- SOCSO
- EIS
- Training Provided
- Allowance Provided
- Performance Bonus
- 5 Working Days
RK South Asia Sdn BhdPerai, 3 km from Seberang Perai
Requirements
1. Experience & Industry Understanding
3–7 years of experience in social media or digital marketing.
Strong understanding of the Malaysia motorcycle market, riding culture, and consumer trends.
Experience working with lifestyle...
LS Mart Pasaraya Sdn BhdSeberang Perai
retail marketing campaigns and in-store promotions
• Design and prepare promotional materials such as POP cards, flyers, posters, and digital visuals
• Manage and update social media platforms and e-commerce content
• Coordinate with departmental store...
iCafe Solutions Sdn BhdGeorge Town, 5 km from Seberang Perai
Plan, execute, and optimize digital marketing campaigns across platforms (e.g. Facebook, Instagram, Google Ads)
• Create high-quality, conversion-focused content including ad copy, visuals, and short-form videos
• Ensure consistent brand...